Help me write something -- 2
$30-250 USD
Maksettu toimituksen yhteydessä
I need you to write some content for a website. This is a marketing strategy presentation.
Brand strategy presentation – 10 minutes
You researched a selection of contemporary brands for Assessment 2, the brand audit report. You will now build from that brand audit, using the same brand and your evaluation to present an effective brand strategy which addresses the major issues and opportunities and builds upon the identified sources of brand equity.
This is an individual presentation where you will pitch your recommendations with justification and application from brand strategy theory. This requires the critical analysis of a specific brand and identification of relevant branding strategies. As per Assessment 2, you should approach this assessment as a branding consultant.
In this Assessment 3 scenario, the Assessment 2 audit has identified opportunities/threats for the brand to address and you now have 10 minutes to present your new brand strategy, with justification for your ideas (drawing from Module 5). The strategy should identify the selected strategy, eg. Reinvigoration, reinforcement, brand extension, etc, and highlight any changes to the brand position and how these changes will be communicated and lived by the brand. Importantly, the presentation will justify why this new strategic direction is desirable and will grow equity for the brand (how will it overcome current weakness or draw from opportunities).
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