Create content for an existing website where key messaging has changed

Recently IODM has undergone a strategic review, to refocus the business from a marketing perspective. This has included redeveloping the brand blueprint for IODM and redefining the customer target. The key messaging has been updated to reflect the new target audience, but now we need to apply that messaging to key channels. This brief is to apply the key messaging to the website front page. There will be a complete website redevelopment in Q220, in this bridging period we need to update the front page of the website so that it: • Talks to the new target customer • Includes the new key messaging • Is simple to understand