Copywriting

Have you ever received a marketing text message and either deleted it right away or thought you could do better? This is your chance! The copywriter works in a creative partnership with the campaign manager to conceive, develop, and produce effective messages for mobile marketing campaigns. The copywriter is responsible for writing fun and compelling messages that sound as if they are coming from a real person, not a machine. These texts can establish an on-going virtual dialogue with participants, convince them to take action, or keep them entertained. Messages can reach a wide audience so the writing style must be broadly appealing, use persuasive, natural language, and reflect the copywriter’s deep understanding of his or her culture. What can you do with 160 characters or less? Main responsibilities and duties: Meeting with the account management team to discuss client requirements and background to the campaign Creating storylines and ideas Writing clear, persuasive and original messages, in a very limited space (160 characters) in Arabic (Tunisian & Official), French and English. Carefully proofreading to check spelling and grammar in Arabic (Tunisian & Official), French and English. Keeping up to date with popular culture and trends Requirements: Higher level education (in copywriting, marketing and advertising) In touch with current affairs, society, popular culture Characterized by productivity, creativity and organisation skills Good computer skills (MS Office) Fluent in Arabic (Tunisian & Official), French and English.