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╠═══════════════════════════════════════════════╣ ║ MASTER PROJECT BRIEF: PROGRAMMATIC SEO & CONTENT STRATEGY ║ ╠═══════════════════════════════════════════════╣ Welcome. We are launching an ecosystem of 4 eCommerce brands (3 Software & 1 Travel eSIM) built on a flawless technical architecture and an "atomic" database. We translate all our content internally into 35 languages. We are looking for a world-class, affordable Programmatic SEO Strategist who wants to grow with us and scale their income based on the ROI generated. ╟─ WORKFLOW, SCOPE & RULES ║ [+] ZERO PROGRAMMING REQUIRED: You are a copywriter/strategist. ║ When we say "Programmatic SEO" or "Variables", it just means you ║ write the text and use placeholders (e.g., [Destination_Name]). ║ Our Lead Systems Engineer handles 100% of the coding/implementation. ║ [+] Tool: All tasks and feedback will be managed via Trello. ║ [+] Scope of Work: Focus ONLY on traffic-generating pages (Home, Categories, ║ Landing Pages, Product Pages, Blog). We will handle all internal content ║ (User Dashboard, Login, Settings). Do not spend billed hours there. ║ [+] Design Rule: Changing our current UI/UX involves high development costs. ║ Respect the existing design/layout. Only suggest structural changes if ║ they are *absolutely indispensable* for CRO. ║ [+] Atomic Database (Source of Truth): You won't need to invent technical ║ specs. You will use our provided Google Sheet containing all variables: ║ [login to view URL] ╟─ PROJECT BACKGROUND: THE AGENCY WE REJECTED ║ We recently fired an external SEO agency because they delivered outdated, ║ robotic SEO. We asked for an advanced strategy, but they delivered generic ║ Wikipedia-style articles and completely broke our dynamic variable logic. ║ ║ [X] FOR YOUR REFERENCE (What we DO NOT want): ║ ├─ Ex 1: [login to view URL] ║ ├─ Ex 2: [login to view URL] ║ ├─ Ex 3: [login to view URL] ║ └─ Ex 4: [login to view URL] ╟─ COMPETITORS TO EMULATE (Industry Leaders) ║ ├─ Holafly (The absolute king of programmatic SEO & templating) ║ ├─ Saily ║ ├─ Nomad ║ └─ Airalo ╠══════════════════════════════╣ ║ PART 1: eSIMagine (Travel eSIMs) ║ ╠══════════════════════════════╣ ╟─ 1A. FIXED TEXT PAGES ║ Provide high-converting copy for the following static URLs: ╠═ ╚ Home ═ [login to view URL] ╠═ ╚ Destinations ═ [login to view URL] ╠═ ╚ Help Center ═ [login to view URL] ╠═ ╚ FAQ ═ [login to view URL] ╠═ ╚ Installation Guide ═ [login to view URL] ╠═ ╚ Affiliate Landing ═ [login to view URL] ╟─ 1B. DYNAMIC TEXT PAGES (PROGRAMMATIC SEO) ║ Write a "Master Mold" using dynamic logic (e.g., [Destination_Name]) ║ that flows perfectly in English to dominate Featured Snippets. ╠═ ╚ Country/Regional Plans ═ [login to view URL] ╠═════════════════════════════════════╣ ║ PART 2: SOFTWARE BRANDS (Keysify, UNIQ, RAPID) ║ ╠═════════════════════════════════════╣ CRITICAL REQUIREMENT: We have 3 software stores. To avoid duplicate content penalties and keyword cannibalization, EVERYTHING written for software must have 3 variations tailored to each brand's specific tone: ├─ Keysify: Protective, focused on guarantees, security, invoices, zero risk. ├─ UNIQ: Premium, corporate, B2B, elegant. └─ RAPID: Straight to the point, zero friction, speed, instant download. ╟─ 2A. FIXED TEXT PAGES (3 variations per page required) ╠═ ╚ Solutions ═ [login to view URL] ╠═ ╚ Become a Distributor ═ [login to view URL] ╠═ ╚ API Access ═ [login to view URL] ╟─ 2B. DYNAMIC TEXT PAGES (Templates by Family) ║ One global template won't work. You must review our catalog and subdivide ║ the master templates by family (e.g., OS, Office apps, Server, SQL). ╠═ ╚ Category Template ═ [login to view URL] ╠═ ╚ Product Template ═ [login to view URL] ╠═════════════════════════════════════╣ ║ PART 3: THE BLOG & TREND-JACKING STRATEGY ║ ╠═════════════════════════════════════╣ We need a consistent flow of 4 articles per week (1 for eSIMagine, 1 for Keysify, 1 for UNIQ, 1 for RAPID). ╟─ DO'S (Trend-Jacking Rules) ║ [+] Hunt for current search spikes, breaking news, or temporary trends. ║ [+] Seamlessly "Soft-Pitch" our products as the solution to the problem. ║ [+] Use Answer Engine Optimization (AEO) to rank on ChatGPT/Perplexity. ╟─ DON'TS ║ [X] ZERO generic "Evergreen" articles (e.g., "What is an eSIM?"). ║ [X] Do not write encyclopedia entries. We are an eCommerce, we need sales. ╠════════════════════════════════════╣ ║ THE GOLDEN RULES OF COPY & OPTIMIZATION ║ ╠════════════════════════════════════╣ [+] WHAT WE EXPECT: ├─ Highly focused on rapid growth and short-term ROI. ├─ Prepared for Search Engines, but specially optimized for AIs (AEO). └─ Short, crisp, and high-converting text. No fluff. [X] WHAT WE WILL REJECT: ├─ Old SEO techniques like "keyword stuffing" or massive walls of text │ that nobody reads. This pollutes the website and provides zero benefit. └─ Writing just for the bots. The old belief that you must trick the algorithm is dead. We write for humans and AI Overviews.
Project ID: 40393169
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