Content Marketing Manager for TheCarCrowd

Freelancer required for 8 weeks to cover the following role, you can check out our platform here - [login to view URL] Ideally local to the Nottingham area, UK. What We Do TheCarCrowd acquires investment-grade collector cars through rigorous, data-led curation combined with decades of expertise and opens them up to investors via ownership syndicates. Our approach is analytical. We look for rarity, nostalgia cycles, end-of-era significance, and global arbitrage opportunities. Beyond syndication, we serve family offices, UHNWIs and professional athletes with bespoke portfolio strategies. Our syndication products are complemented by our specialist storage, collection management, estate planning, and sourcing network. We have a growing community of HNW investors and enthusiasts, truly exceptional assets and a great team so the content opportunity in front of us is enormous. The Role As Content Marketing Manager, you will own TheCarCrowd's content output, from the initial shoot plan to the finished piece in someone's feed. You will work directly with the leadership team, shaping how we communicate with current and prospective investors, how we bring each car to life, and how we build a brand that feels as premium as the assets we represent. Our brand is established, but ready to evolve, and you will be a big part of defining how we continue to shape it. You will understand how to create and work to a clear brief for everything you produce: content that either builds the brand or contributes to the conversion journey. Often it does both. You will know which job each piece of content is doing, and that’s how you will be measured, not by the hours spent or the volume of output. What You'll Be Doing 1. Visual/Multimedia Content; Planning, Shooting, Editing This is the core of the role. You will: • Plan and produce short-form video and visual content for Instagram and TikTok, including car reveals, investment explainers, behind-the-scenes, and community content • Organise and lead filming sessions at our storage facility, at events, and on location, thinking creatively about what will perform • Edit your own content to a high standard, with an instinct for pacing, music, captions, and hooks that stop the scroll • Align video output to car launches, fund announcements, and campaign moments • Build a content calendar that balances brand storytelling with commercial objectives 2. Car Launches & Campaign Content Every new car in our portfolio is a content event. You will: • Work with the team to develop a launch narrative for each new syndicate, drawing on the car's provenance, investment thesis, and cultural significance • Produce long- and short-form launch content across social channels, and develop email campaigns with compelling visuals and copy. • Translate complex investment data into accessible, engaging stories that build credibility without sacrificing personality • Capture content at events, from Concours of Elegance to track days and work with partners and creators to raise the profile of our community and cars. • Ensure our growth agency is equipped with content suitable for paid campaigns, along with your insights and opinions on targeting. 3. Brand Building & Organic Channels You will own our social presence day to day: • Instagram, TikTok and CRM are your primary canvases. You will grow and engage an audience of investors, enthusiasts, and future customers • Bring consistency of voice across all content. Authoritative and data-led where required, passionate and accessible when the car deserves it • Support LinkedIn and YouTube as secondary channels, working with the team to develop longer-form and thought leadership content over time • Identify and build relationships with relevant creators and automotive voices who share our passion 4. Content That Converts – And Retains Great content isn't enough; it needs to do a job. • Understand where your content fits within the investor journey from initial awareness through registration, allocation, repeat investment, and post-investment community engagement. • Work closely with the leadership team to align content with events and all the projects being delivered simultaneously. • Track performance, learn from what works, and iterate quickly. Ours is a culture that rewards curiosity and experimentation.

Project ID: 40356843