Boost Running Brand Sales

I run a performance-focused running brand and I’m ready to turn our social feeds into a direct revenue engine. My primary objective is simple: boost sales. Everything you create—strategy, content, and paid campaigns—should work toward converting followers into customers. Audience Our sweet spot is active adults aged 25-34 who care about pace, personal bests, and the look of their kit. Speak their language: training tips, PR stories, gear drops, and the science behind performance fabrics all resonate. Platforms & Approach I’m open on channels; Instagram and Facebook feel natural for lifestyle storytelling and conversion ads, while Twitter (now X) could amplify real-time race chatter. Recommend where you believe spend and effort will drive the highest return, then back it up with a clear content calendar and ad plan. Scope of Work • Develop a sales-driven social strategy with weekly themes and CTA hierarchy • Produce scroll-stopping creative (static, carousel, short-form video—whatever converts) • Set up and manage paid campaigns, optimizing for ROAS • Track results in real time, reporting on conversions, cost-per-purchase, and key insights Acceptance Criteria 1. Strategy deck with audience insights, platform mix, and 90-day roadmap 2. First month of posts scheduled in my preferred tool (Meta Business Suite, Hootsuite, or similar) 3. Paid campaigns live with pixel/event tracking correctly installed 4. Weekly performance summary highlighting wins, losses, and next tweaks If you have proven wins turning likes into orders—especially for sportswear or DTC brands—let’s talk.

Project ID: 40372563