website for a running challenge brand with shopify integration

Website Design Brief Brand: Rebellious Streak Project: Website Design & Build Budget: Open to proposals (lean startup phase) Timeline: Ideally 3–4 weeks 1. Project Overview Rebellious Streak is a new endurance lifestyle brand built around a simple idea: Earn it your way. The brand challenges the commercialisation and exclusivity of endurance events by encouraging people to complete iconic routes and challenges on their own terms. Examples include: Running the London Marathon route independently Completing the West Highland Way Cycling famous sportive routes Hiking classic trails Participants record, share, and celebrate these efforts as part of a grassroots movement. The brand will combine: A community-driven endurance movement Apparel Route challenges Storytelling content The website will be the hub of the brand. 2. Goals of the Website The website should: Explain the concept quickly Build brand identity Encourage people to join the movement Sell apparel Showcase route challenges Host storytelling / video content Think: Part endurance movement, part apparel brand. 3. Target Audience Primary audience: Runners Cyclists Endurance athletes Adventure seekers People frustrated by expensive / oversubscribed events Characteristics: Age: 25–50 Performance focused Independent mindset Enjoy Strava / outdoor culture Interested in meaningful challenges Brand personality: Rebellious Independent Authentic Performance-driven Anti-corporate 4. Design Direction The visual identity draws inspiration from: Street poster / propaganda aesthetic Endurance culture Minimalist outdoor brands Key tone: Bold, simple, confident Colours (current direction): Navy Orange White Typography: Strong, upright, bold No gimmicks Visual references: Patagonia storytelling Gymshark simplicity Obey / street poster influence Strava community culture 5. Website Structure Initial site will be relatively simple. Homepage Sections: Hero section Short brand manifesto Featured route challenge Apparel highlights Community call to action Content / storytelling About Brand philosophy The idea behind Rebellious Streak The “Earn it your way” mindset Routes / Challenges Each route should have a page including: Route description Map Key stats Completion badge / apparel Community stories Example routes: London Marathon Route (independent run) West Highland Way Other iconic routes Apparel Simple ecommerce store: Initial range: T-shirts Quarter zip long sleeve Route completion shirts Important note: Pricing will be accessible. Example: T-shirts ~ £30 Community Encourage people to: Share efforts Tag #Rebel or #RebelliousStreak Upload stories or photos This may start simple and grow later. Content / Stories A storytelling hub: Route attempts Videos Athlete stories Blog articles 6. Functionality Requirements Must have: Mobile first design Fast load times Simple CMS editing Ecommerce capability SEO friendly Ability to scale later Preferred platforms: Webflow Shopify WordPress (if done cleanly) Open to recommendations. 7. Deliverables Expected deliverables: Full website design Desktop + mobile layouts Build and deployment CMS setup Ecommerce integration Basic SEO setup Nice to have: Simple brand animation Route page templates Content templates 8. Success Criteria The website should: Clearly explain the movement in 10 seconds Feel bold and distinctive Encourage people to join the community Make apparel easy to buy Be easy to scale 9. What We’re Looking For We are looking for someone who can: Think creatively about brand and storytelling Build a clean, modern site Work with a startup mindset Potentially collaborate long term Please include: Portfolio Platform recommendation Rough timeline Estimated cost

Projektin tunnus (ID): 40274882