Content Transformation Specialist Needed

I need a freelancer to transform my written content into downloadable PDF guides and courses. Requirements: - Format: PDFs - Interactive Elements: Embedded videos, clickable links, quizzes, and surveys - Visual Elements: Images and illustrations Ideal Skills and Experience: - Proficiency in PDF creation and design - Experience with embedding multimedia and interactive content - Strong graphic design skills for images and illustrations - Attention to detail and ability to meet deadlines Please provide samples of similar work done. See the google link below. [login to view URL] Please see the deliverables, milestones and clear expectations of the journey towards the completed project : Conversion-Focused Copywriter Needed: 3 Parent Guides for Behaviour Support Brand (NDIS / Autism) --- # **Project Overview** I’m the Director of **Mummel Road**, an NDIS-registered provider specialising in **positive behaviour support and early intervention**. We are creating **three high-quality parent guides (lead magnets)** designed to: * Reduce overwhelm for families * Provide practical, immediately usable strategies * Guide parents toward our **4 Week Family Reset Program** These are not generic PDFs. They need to feel: * **Supportive, human, and practical** * **Grounded in behaviour support principles** * **Clear and actionable for real-life use** * **Conversion-aware (designed to lead to a waitlist CTA)** --- # **Scope of Work** You will create **3 parent-facing guides** (approx. 1,000–2,000 words each): ### 1. **The Mummel Road 3 Step Process** * Connect → Understand → Guide * Reduce stress and improve daily flow ### 2. **Building Predictability Into Your Child’s Day** * Reduce overwhelm and anxiety * Focus on routines, transitions, and structure ### 3. **4 Week Family Reset Plan** * Weekly structure (planning, accountability, teamwork, consolidation) * Practical implementation guide --- # **What Success Looks Like** The final guides will: * Be **easy to read and implement immediately** * Reflect a **neuro-affirming, family-centred approach** * Balance **expert authority with warmth** * Include **clear, practical strategies (not theory-heavy)** * Naturally guide parents toward: * Joining a waitlist * Ongoing engagement --- # **Tone & Style** We are *not* looking for: * Clinical or academic writing * Overly polished or corporate tone We *are* looking for: * Conversational, clear, and supportive * Confident but not overwhelming * Practical and grounded in real-life parenting --- # **Deliverables** * 3 completed guides (Word or Google Doc format) * Structured for easy design handover (headings, sections, flow) * Includes: * Clear introduction/hook * Practical steps * Embedded CTAs (waitlist for 4 Week Reset Program) --- # **Timeline** * Week 1: Outline + sample section * Week 2–3: Drafts * Week 4: Revisions + final delivery --- # **Budget** Fixed project fee: **$1,800 – $3,000 AUD** (depending on experience and demonstrated quality) Milestones: * 30% upfront * 40% after draft review * 30% on final delivery --- # **Who This Is For** This project is best suited to someone who has: * Experience in **copywriting or content writing for parents/families** * Understanding of: * Autism / neurodiversity OR * Behaviour support OR * Parenting psychology * Ability to write **conversion-aware content (not just informational)** --- # **To Apply (Important – Applications Without This Will Not Be Reviewed)** Please include: 1. **2–3 relevant samples** * Parent-facing guides, lead magnets, or similar content 2. A short response to: > “How would you balance being supportive to parents while still guiding them toward a paid program?” 3. Optional (but highly valued): * Experience in NDIS, therapy, education, or parenting spaces --- # **Final Notes** We are building **long-term assets** for our brand, not one-off content. If this project is a good fit, there is opportunity for: * Ongoing work (email sequences, landing pages, campaigns) * Collaboration on future programs and resources --- # **Tone Check (Important)** Before applying, ask yourself: > Can I write something that a tired parent reads at 9pm and thinks, > “This actually feels doable”? If yes—we’d love to hear from you. --

Project ID: 40398348