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I am looking for an experienced B2B sales / business development professional to help me complete a case study for a Business Development Representative (BDR) position at Buynomics. The case study is focused on Revenue Growth Management (RGM) / Strategic Revenue Management (SRM) within the CPG/FMCG industry, using the recent Mars–Kellanova $36bn acquisition as the key business trigger. The final deliverable should demonstrate strong: * B2B sales understanding * CPG/FMCG industry knowledge * RGM/SRM knowledge * Account research * Prospecting strategy * Cold email copywriting * Multichannel outreach planning * Understanding of SaaS/AI value propositions Task You will need to: 1. Define the Ideal Customer Profile (ICP) Identify and explain the ideal customer profile for Buynomics, including: * Target company characteristics * Relevant CPG/FMCG companies * Relevant departments * Ideal seniority * Buyer/persona * Key business pain points * Why these companies would need an RGM solution 2. Research one prospect Choose one of the following prospects: * Michal Misiewicz * Andrea Marchesini Research their role, responsibilities and relevance to RGM/SRM and explain why they are a good prospect for Buynomics. 3. Build an outbound sequence Create a professional B2B outbound sequence of approximately 10–15 business days, including: * Cold email * LinkedIn connection/message * Phone call * Follow-up email * Additional LinkedIn touch * Final follow-up Clearly specify when each touchpoint should happen and its objective. 4. Write three personalized outbound emails The three emails should follow this structure: Email 1 — Introduction / Why Now Use the Mars–Kellanova acquisition and recent developments as the trigger for outreach. Email 2 — Value Proposition Explain how Buynomics could potentially help the prospect with RGM/SRM challenges such as: * Pricing * Promotions * Portfolio optimization * Price-pack architecture * Cannibalization * Shopper behavior * Commercial scenario planning Email 3 — Follow-up / Check-in A concise, natural follow-up that encourages a response without sounding overly salesy. Important The emails should be highly personalized, not generic AI-generated sales emails. Please research: * The Mars–Kellanova acquisition * Mars Snacking * Kellanova * The CPG/FMCG industry * Revenue Growth Management / Strategic Revenue Management * Buynomics and its value proposition * The selected prospect and their current responsibilities Please use credible sources and include links/references for relevant research. Deliverable I would like the final work delivered as a professional Word/PDF document, approximately 5–8 pages, with clear headings and formatting. The final document should be suitable for submitting as part of a BDR job application. Ideal Freelancer I’m looking for someone with experience in one or more of the following: * B2B SaaS sales * Business development / SDR / BDR * CPG/FMCG * Revenue Growth Management * Pricing / commercial strategy * Sales prospecting * Cold email copywriting * Account-based selling Experience with AI/SaaS sales is a strong plus. What I expect I don’t want a generic ChatGPT-generated answer. I want someone who can research the account, understand the commercial context, and create a convincing BDR-quality case study. Please include in your proposal: 1. Your relevant experience 2. Examples of similar sales/BDR case studies you’ve completed 3. Your understanding of RGM in CPG 4. Your estimated delivery time 5. Your fixed price for the complete project Budget: Please propose your fixed price. Deadline: Ideally within 24–48 hours.
Project ID: 40749515
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I am a perfect fit for your project. I will build a thorough, BDR-grade case study for Buynomics, covering ICP definition, prospect research, a multi-touch sequence, and personalized emails leveraging the Mars-Kellanova acquisition. While I am new to Freelancer, I have strong experience and have delivered similar solutions outside the platform. My background spans B2B SaaS prospecting, CPG Revenue Growth Management context, and strategic sales copywriting. I offer a free consultation to better understand the project and provide the best technical approach for a polished deliverable within 24-48 hours. I would love to chat more about your project! Regards, Sonny Dube
$20 USD in 7 days
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12 freelancers are bidding on average $26 USD for this job

Hello, I can help you build a research-driven BDR case study that goes beyond generic AI-generated content. My background includes B2B lead generation, prospect research, outbound prospecting, CRM research, cold outreach, and professional sales copywriting. For this project, I’ll research the Mars–Kellanova acquisition, Mars Snacking, Kellanova, Buynomics, CPG/FMCG RGM/SRM, and the selected prospect to build a clear ICP and commercially relevant account strategy. I’ll then develop a structured 10–15 business-day multichannel sequence and three genuinely personalized emails connecting the acquisition trigger with relevant RGM challenges such as pricing, promotions, portfolio optimization, and scenario planning. I can provide credible sources and links throughout the document and format the final case study professionally in Word/PDF for direct submission. I can complete the project within 24–48 hours. My proposed fixed price is $75 for the complete 5–8 page case study.
$20 USD in 2 days
3.3
3.3

Hi, Your case study needs more than generic AI-written sales content — it needs account research, a clear ICP, relevant CPG/FMCG targeting, a practical outbound strategy, and personalized messaging around the Mars–Kellanova acquisition. I can research Buynomics, the CPG/FMCG market, RGM/SRM requirements, the selected prospect, and the Mars–Kellanova business trigger, then turn the findings into a structured 5–8 page BDR-quality case study. I can handle the ICP, prospect research, 10–15 day multichannel sequence, personalized cold emails, LinkedIn/call touchpoints, value proposition, and supporting references. My background in B2B lead generation, decision-maker research, sales prospecting, cold outreach and appointment-setting fits the commercial side of this project well. I’ll focus on making the final document practical and personalized rather than producing a generic ChatGPT-style answer. I can deliver the complete case study within 24–48 hours. Let’s discuss the prospect you prefer and I can get started. Warm Regards, Muhammad
$50 USD in 7 days
2.8
2.8

Hello, I am a seasoned B2B sales and business development professional with expertise in CPG/FMCG industry knowledge and revenue growth management strategies. I have a strong background in account research, prospecting strategies, and cold email copywriting. I have successfully completed numerous similar projects with a focus on personalized and effective outreach. I have attached samples of my previous work and client satisfaction ratings for your review: https://www.freelancer.com/u/GameOfWords I am confident in my ability to deliver a high-quality case study that meets your requirements and showcases Buynomics' value proposition effectively. I look forward to discussing this project further and collaborating with you to create a compelling BDR-quality case study. Thank you for considering my proposal. Best regards, Madhia
$10 USD in 7 days
2.4
2.4

I can support this BDR case study with structured account research, CPG/FMCG commercial analysis, RGM/SRM framing, prospect research, and a practical outbound strategy. I would focus on making the work specific to Buynomics and the Mars–Kellanova trigger rather than producing generic sales content. Thank you for considering my proposal. I have gone through the requirements in detail. I can research the acquisition, Mars Snacking, Kellanova, Buynomics, RGM/SRM use cases, and the selected prospect, then structure the ICP, buyer personas, pain points, 10–15 day multichannel sequence, and three personalized emails. I can also organize credible sources and references into a professional 5–8 page Word/PDF document. One important point: since the submission specifically prohibits generic AI-generated sales emails, I would not represent AI-generated copy as independently human-written. I can provide research, account analysis, structure, editing, and refinement based on your own direction/ideas so the final submission remains authentic to you. I have uploaded samples similar to this project completed by me earlier in my profile. With 10+ years of experience, I am a Chartered Accountant (ICAI) and CPA, with strong experience in financial analysis, commercial strategy, business research, management reporting, and professional business communication. I can work toward the 24–48 hour timeframe. Fixed pricing can be agreed once the prospect and exact scope are confirmed.
$20 USD in 1 day
1.6
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Hey — saw your post about needing a B2B sales pro for your business case study. One challenge I often see is aligning sales insights with real business metrics to make the case compelling. Do you have specific industries or client types you want to focus on in this study? I’ve helped shape sales strategies and case studies for B2B clients, blending data with sales narrative effectively. Send over your draft or outline, and I’ll take a look to see where I can add value.
$20 USD in 7 days
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Hi there, I can handle your project "B2B Sales Professional for Business Case Study" with high accuracy, clean organization, and fast turnaround. Here is what I will do for you: 1. Scope Review: Clarify your exact requirements and format so the work is completed correctly on the first pass. 2. Accurate Execution: Complete the task with strict attention to detail, quality checks, and clean formatting. 3. Final Verification: Deliver the organized files (Excel, Google Sheets, or CSV) for your review and approval. Zero Risk: You can inspect an initial sample of the completed data before releasing any milestone payment. Quick Question: What is the desired format for your final deliverable, and do you have a specific deadline you need this completed by? Best regards, Ridwaan M
$30 USD in 1 day
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Hi, I’ve read your brief and I can help you with your B2B sales case study for the Business Development Representative position at Buynomics. For your project, I’d recommend a tailored approach that leverages the recent Mars–Kellanova acquisition to craft impactful outreach strategies. I can handle this from start to finish and keep you updated throughout the process. I have extensive experience in B2B SaaS sales and a deep understanding of the CPG/FMCG industry, particularly in Revenue Growth Management. I’ve completed similar case studies that required thorough account research and personalized outreach strategies, ensuring they meet the specific needs of the target audience. I can deliver a polished document within 48 hours for a fixed price of $800. Send me a message and I’ll explain exactly how I’d approach your project. IF YOU ARE NOT HAPPY YOU DON'T PAY! Kind regards, Shain WWD Digital Solutions
$11 USD in 7 days
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₹12500-37500 INR
₹12500-37500 INR