CASE 9 in textbook (pg 972)- Textbook pdf is attached below
ALL INSTRUCTIONS GIVEN IN DETAILS IN THE WORD DOCUMENT ATTACHED. EXCEL Template attached for financial analysis as well. I have also included an example of what the project should look like named Revised Appendix and Report.
Company’s External Analysis
Your External Analysis should be completed from the perspective of the industry. Use point form. (See Chapter 2 in text)
1) Porter’s Five Forces analysis (Chapter 1, pp. 21-30)
2) The General Environment (Chapter 2 pp. 31-36)
3) Innovation and the Industry Life Cycle (Ch 10)
4) Strategic Group Map (Chapter 11, pp 195-199)
Company’s Internal Analysis
5. Financial Analysis (4 pages max) D2L Financial Template (16 marks for all calculations; 4 marks for noting the relevant strategic impacts and stating a general conclusion.)
Evaluate the current financial health of the company by presenting your findings of relevant financial information based on a subset of the following:
Ratios: 1) liquidity 2) profitability, 3) leverage, 4) efficiency, 5) operating, and 6) market value and investment ratios. (See the template)
Also, using trend analysis, and/or common size analysis, and/or longitudinal analysis based on CAGR (Compound Annual Growth Rate – see CAGR in [login to view URL] ) to either reinforce staying with the company’s status quo or to suggest changes in strategy in light of the results.
If applicable, also include competitive financial analysis and/or other relevant financial findings by investigating all quantitative information provided.
For each of your calculations or observations note whether a trend is up, down or flat (see template) and note the strategic impact of each finding.
A concluding summary statement should address the strategic implications arising from your analysis of the financial health of the company.
6. Competitive Advantage Pyramid & VRIO (Chapter 3)
Identify a minimum of 3 resources, 3 capabilities and 2 priorities of the case company. Assess the potential of each to create sustainable competitive advantage based on the criteria found in Figure 3.2 and 3.3, and Tables 3.1 and 3.2). Your assessment should identify dynamic capabilities and whether the firm can achieve sustainable competitive advantage with any of these factors. Be sure to identify the strategic implications.
7. Current and Generic Strategy (Chapters 4 and 5)
8. Strategic Issue
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