Business case - CEO
You are anticipating to become the CEO of X organisation which is a new startup focused on emerging markets. The X organisation anticipates to be a combination of venture capital and matching that will work with small and medium enterprises (SMEs) as well as larger businesses looking for funding for growth, finance projects or investments. X corporation has a founder and two partners.
As an incoming CEO, describe how you envision the new startup. Outline what would be your target market, whom you anticipate would be the competitors, and what you anticipate would be your power structure and functions in the firm. What types of talents do you think you can attract to this organisation. What do you see should be the financial goals for the first three years and the type of budget that would be required at initial startup. How do you envision your target market and what is the market potential, And, how would you, the CEO sell this organisation in light of active competition. In making your case, assess the initial risks and what you would put in place to mitigate such risks.
Finally as a CEO, what do you think you can do to make X organisation relevant and the Ultimate choice for SME’s