1. Prepare a company and market situation analysis presentation for a company operating in the chocolate industry, addressing the internal analysis of the company which includes; the company’s current situation and the key challenges it needs to overcome, the vision and mission statements, core values and strategic objectives, internal environment capability analysis, including resources, core competencies, sustainable competitive advantage. It should point to the company’s strengths and weaknesses, the consumer perceived value of the chosen brand, a product or service marketing mix evaluation of the company.
2. Prepare a word report on the same chocolate company, focusing on the external environment of the company using appropriate marketing models, identifying opportunities in the Uk market that they can act upon, the threats they need to avoid and proposing a new/modified/extended product or service for the brands portfolio.
Using appropriate marketing models such as SWOT, discuss
i. SWOT analysis which summarizes the main findings from your internal and external analysis. The SWOT analysis will facilitate identification of key marketing opportunities.
ii. new marketing idea to include details of the new proposed product/service, the opportunity, the target market, the marketing activities best suited to reaching the intended target audience.
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