Hi Will,
What I'd like to do is have a good long chat with you to see what makes you tick, draw inspiration from there.
From that I will come up with a number of suggestions, guidelines, ideas and costings etc.
But I think it has to come from YOU.
I am (1) a sales and marketing professional who understands the importance and concept of creating compelling differentiations in business (2) a technologist who knows what is possible and what is not in internet technology (3) a designer who has used the web to communicate messages - Flash, After Effects, 3D studio Max... and (3) someone who has spent a great deal of time researching the processes of innovation.
Best of luck with your project.
Regards, Ronan.