STRATIVM Brand Refinement & Implementation

I am the founder of STRATIVM, a construction advisory and pre-construction consultancy based in Australia. I already have a designed logo and brand direction, but welcome feedback and guidance. This project is NOT a rebrand. It is about refinement, hierarchy, and structured brand implementation. All original logo files will be provided (PDF, EPS, PNG, JPG – web and print versions). Primary brand colour: Navy Gold accent line under STRATIVM (core brand element) STRATIVM is the master brand. “advisory” is a secondary descriptor and must not compete visually. The brand should feel: Strategic Confident Refined Minimal Construction-adjacent but premium Scope of Work 1️⃣ Logo Finalisation & Hierarchy Review existing STRATIVM and STRATIVM | advisory mockups Refine visual hierarchy (STRATIVM dominant) Remove unnecessary variants Create final master versions: Horizontal Stacked Light background Dark background Simplified version (for small use) Deliver: Vector master files Web export pack Print export pack Clear logo hierarchy rules Clear space and minimum size rules No conceptual redesign required. 2️⃣ Brand Mini Style Guide Provide a concise PDF including: Primary & secondary logo usage Colour codes (HEX / RGB / CMYK / Pantone if applicable) Typography system (heading, subheading, body) Spacing and layout guidelines This should be structured but not overly complex. 3️⃣ LinkedIn Assets Personal LinkedIn banner Company page banner Optimised layout for profile photo positioning Clean integration of navy and gold brand motif 4️⃣ Email Signature (HTML Compatible) Professional signature including: Logo Name & Title Contact details Website Subtle brand styling Compatible with Outlook and Gmail 5️⃣ A4 & A3 Letterhead (Portrait & Landscape) Header and footer layout Editable Word template Print-ready PDF 6️⃣Business Cards Front and back layout STRATIVM dominant Navy + gold detailing Print-ready with bleed 7️⃣ Xero / Small Format Logo Pack Create a simplified STRATIVM logo version suitable for: Xero invoice branding Favicon Social media profile icon Must be legible at small sizes. 8️⃣ Apparel / Print Logo Versions Prepare logo versions suitable for: Embroidery (company shirts, polos) Screen printing One-colour applications White-on-navy and navy-on-white versions Provide Pantone references Guidance on minimum stitch detail Pantone references for printing Future Website Project: A website design project will follow after this brand system is finalised. I am open to continuing with the selected designer for website design once the brand hierarchy and assets are complete. Important Notes: This is refinement and systemisation, not a new logo concept. The design should feel disciplined, premium, and confident. No trendy or over-designed visuals. STRATIVM must remain visually dominant at all times. What I Value in a Designer: Strong understanding of hierarchy Experience with professional services brands Ability to work within existing brand frameworks Attention to spacing, restraint, and detail

Projektin tunnus (ID): 40251026