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Comprehensive Brand Toolkit Development - 23/02/2024 19:08 EST

$750-1500 AUD

Julkaistu noin 2 kuukautta sitten

$750-1500 AUD

Maksettu toimituksen yhteydessä
PROJECT DESCRIPTION: We are seeking a talented and experienced branding expert or agency to develop a comprehensive Brand Toolkit for Australian Immigration Agency (AIA), a leading professional services firm offering consulting and legal services related to immigration. Our firm is committed to providing exceptional service and expert advice, helping our clients navigate the complexities of immigration processes with ease and confidence. OBJECTIVE: Our aim is to enhance our brand's consistency and clarity across all communication and marketing channels. We have an existing logo and colour scheme which we would like to keep similar, but we are open to thoughtful refinements that align with our brand's evolution and market positioning. SCOPE OF WORK: The successful candidate will be responsible for delivering the following components as part of the Brand Toolkit: 1) Brand Story and Positioning: - Develop a compelling Mission/Vision Statement that reflects AIA’s purpose, goals, and differentiators. - Articulate a clear Unique Value Proposition that sets AIA apart in the realm of consulting and legal services within the immigration sector. 2) Visual Identity: - Refine our existing Logo with usage guidelines, including size, spacing, and prohibitions. - Define a comprehensive Colour Palette with CMYK, RGB, HEX, and Pantone codes. - Specify Typography for brand consistency across headers, body text, and other contexts. 3) Imagery and Graphic Elements: - Establish Photography Style guidelines that resonate with AIA’s ethos. - Create Graphic Standards for additional visual elements such as icons and patterns. 4) Voice and Messaging: - Define the Brand Voice to ensure it’s aligned with AIA’s values and audience expectations. - Develop a Messaging Framework with key messages and taglines for diverse audiences. 5) Digital and Physical Guidelines: - Provide Digital Guidelines for online presence including website, social media, and email signatures. - Set Print Guidelines for business cards, letterheads, brochures, and advertisements. - Outline Physical Guidelines for office branding and client interaction points. 6) Additional Branding Materials - To ensure our internal and external documents reflect our brand identity consistently we additionally require the creation of: - Microsoft PowerPoint and Microsoft Word brand templates (please contact me for examples) - MS Teams background - LinkedIn headers - Desktop wallpaper DELIVERABLES: 1) A comprehensive Brand Toolkit document detailing all the above components. 2) Digital files (source fully editable & owned by me) for all visual elements (logo, colour palette, typography, etc.). IDEAL CANDIDATE / AGENCY: - Proven experience in branding for professional services. - Strong portfolio showcasing previous brand toolkit development. - Excellent communication skills (English) and ability to translate our vision into a cohesive brand identity. TIMELINE: - Please provide an estimated timeline for the completion of the project in your proposal. BUDGET: - We are open to proposals and would like to understand your pricing model. Please include your estimated costs for this project in your proposal.
Projektin tunnus (ID): 37803094

Tietoa projektista

12 ehdotukset
Aktiivinen 2 kuukautta sitten

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Myönnetty käyttäjälle:
Käyttäjän avatar
$0 AUD 30 päivässä
4,9 (1842 arvostelua)
12 freelancerit tarjoavat keskimäärin $1 138 AUD tätä projektia
Käyttäjän avatar
Hello Philip F., As an experienced graphic designer, I've completely understood your needs for your Comprehensive Brand Toolkit Development - 23/02/2024 19:08 EST and I'm available to start working on this Right Away. I pride myself in the following things: - 24 hours turnaround in just about everything! - Continued support, even after completion. - Well informed about ongoing designs and creativity. - 24/7 client support. - Guaranteed customer satisfaction. - 100% payment release on completion of project. I am willing to provide the draft well within your budget and timeline with perfection and 100% satisfaction. Please see my profile/portfolio on this link with 5-star rating: Warm regards, Yara
$750 AUD 1 päivässä
4,9 (607 arvostelua)
Käyttäjän avatar
Dear Philip F., I am Christopher, a Graphic Design and Logo Design expert with over 4 years of experience. I have carefully read through the requirements for the Comprehensive Brand Toolkit Development project and believe I can deliver it with perfection. If you have any questions or need further clarification, please feel free to connect with me in the chat. Looking forward to the opportunity to work on this project with you. Best regards, Christopher
$890 AUD 7 päivässä
5,0 (23 arvostelua)
Käyttäjän avatar
With proficiency in Branding and Corporate Identity, I know that creating a comprehensive Brand Toolkit is crucial to showcase a brand's essence and elevate its market presence. Over my 5 years of experience, I've crafted numerous successful brand strategies for professional services firms. I understand that your aim is to maintain consistency while evolving your brand and I believe my ability to strike this balance will bode well for the Australian Immigration Agency (AIA). One key aspect of a brand is its visual identity, which includes a logo, colour palette, typography etc. I can refine your existing logo while ensuring it adheres to clear usage guidelines, spacing and size specifications. Moreover, defining a comprehensive Colour Palette with CMYK, RGB, HEX, and Pantone codes will only bolster AIA's unified presence across multiple platforms. Building on this, my past experiences have honed my skills in developing impactful messaging frameworks that align with company values and speak directly to target consumers. My aim is to provide documents that consistently evoke AIA's ethos in every medium possible. From PowerPoint and Word templates to MS Teams backgrounds & LinkedIn headers - everything shall be in sync with our defined Brand Voice.
$1 500 AUD 10 päivässä
4,9 (160 arvostelua)

Tietoja asiakkaasta

Maan AUSTRALIA lippu
Brisbane, Australia
Maksutapa vahvistettu
Liittynyt maalisk. 6, 2012

Asiakkaan vahvistus

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