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We’re building Quickie — a modern lifestyle brand focused on making quick, functional nutrition feel exciting, effortless, and culturally relevant. Our first product is a high-protein cereal, reimagined as a bold, design-led alternative to both traditional cereals and typical “protein foods.” We’re looking for a designer to create a distinctive brand identity + cereal box packaging that stands out hard on shelf and feels culturally relevant. There are two deliverables in this project: 1. Brand Identity * Logo (primary + variations) * Colour palette * Typography system * Basic brand guidelines 2. Packaging Design * Full cereal box design (all sides) * Dimensions: 25cm (H) x 19cm (W) x 4cm (D) * Placeholder text is fine for nutrition/info ⸻ Creative Direction The vibe: * Bold, bright, punchy, high-contrast * Strong shelf presence (must stand out instantly) * Typography-led, minimal clutter, high impact We want: * A brand that feels modern, cool, and adult * High protein + convenience without “gym bro” or supplement vibes * Something people would proudly leave on their kitchen bench We DON’T want: * Childish cereal branding * Beige / muted wellness aesthetic * Clinical supplement look * Generic supermarket cereal feel Personality: Bold, playful, slightly cheeky (subtle, not crude), confident, modern ⸻ Target Audience * 18–40, urban professionals * Busy, health-conscious, design-aware * Currently using protein shakes / quick snacks * Wants something more enjoyable + elevated ⸻ References / Inspiration * Thirsty Lover (culture-led, lifestyle-forward) * Pillow Talk by Bish Bar (functional but aesthetic) * Graza (makes a boring category feel exciting) Moodboard: [login to view URL] We like bold colour (e.g. red) and rounded typography — but open to pushing this further. ⸻ Timeline * First concepts: ~17 May * Iterations: week of 25 May * Final delivery: by 31 May ⸻ Budget $500 AUD total * 50% upfront * 50% on completion ⸻ Who we’re looking for * Strong branding + packaging portfolio (ideally food/FMCG or lifestyle brands) * Someone who can think beyond “just cereal” and push a bold identity * Bonus if you’ve worked on brands that feel modern / social-first ⸻ To apply Please include: * Portfolio (relevant work) * 1–2 examples of brands you’ve done that feel similar * (Optional) Quick thoughts on how you’d approach this Full design brief: [login to view URL]
Project ID: 40416924
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195 freelancers are bidding on average $370 AUD for this job

Hi, this is a strong brief and a fun direction—I can craft a bold, culture-led identity for Quickie with a punchy, typography-first system and a standout cereal box that cuts through on shelf without drifting into “kids cereal” or “supplement” territory; I’ll explore 2–3 distinct routes (e.g., high-contrast wordmark with rounded custom type, a kinetic typographic system that adapts across flavors, and a minimal-but-loud color-block concept) and extend the chosen direction into a full packaging design (all panels, hierarchy, and shelf impact considered), keeping it clean, adult, and slightly cheeky while ensuring production-ready files and a tight brand system you can scale; timeline aligns with your milestones—initial concepts by 17 May, refinements the following week, and final delivery by 31 May including logo suite, palette, typography, guidelines, and print-ready packaging—before I start, could you confirm if you’ll have multiple flavors at launch (so I can design a scalable color system), any regulatory requirements for the box (nutrition panel format, barcode placement, claims), and whether you want the tone leaning more premium-minimal or bold-maximal for shelf impact?
$500 AUD in 4 days
9.2
9.2

brand identity and package design Good Evening i read your project and I will do this in less than 24 hours I would like to offer you my services for your project I am very experienced in making graphic design works i completed more than 7000 projects here I understand this completly and i want to do this project please message me i will not disappoint you with my work and will give u a high quality work for sure
$400 AUD in 3 days
9.5
9.5

Hello there, I went through the project details and I understood that you need a brand identity & packaging designer. I am confident in my ability to deliver exceptional results for your project. And I am excited about the opportunity to work on this project and look forward to discussing further details. You can view some of my outstanding artwork over the course of my 15+ years of experience by visiting the following links: # https://www.freelancer.com/u/isurusampath?w=f ⭐WE OFFER YOU⭐ # Original and unique concepts. # 100% Satisfaction # FREE Revisions # Editable source file # Print ready & web usable files Best regards, Isuru;
$500 AUD in 1 day
8.9
8.9

Hi, I am interested in your brand identity and packaging design project. Please come to a direct chat so we can discuss more on your project. Kindly take a look at my previous work my Portfolio: https://www.freelancer.com/u/iarena With regards, Rupa.
$300 AUD in 3 days
8.8
8.8

HI I’ll develop a distinctive brand identity and high-impact packaging design that aligns with your vision and ensures your product stands out on the shelf with a cohesive, professional aesthetic. Tejal
$500 AUD in 9 days
8.6
8.6

Hi there! I just came across your project and would love to help you create a standout design that gets noticed. Why Me? ✔️ Unique, high-quality design tailored to your needs ✔️ Fast turnaround with full copyright ownership ✔️ Expert in Adobe Illustrator, Photoshop & InDesign Portfolio:https://www.freelancer.in/u/GraphicFuture93 Ready to start as soon as we discuss your vision. Let’s make something exceptional! Excited to collaborate, Preet Kaur
$250 AUD in 1 day
8.5
8.5

Hello, a bold identity can turn a simple cereal into a lifestyle statement people actually want to show off. Have a look at my portfolio https://www.freelancer.pk/u/Ahmed0666 I understand you need a strong brand identity and standout packaging for Quickie that breaks away from typical protein or cereal norms, using bold visuals, punchy typography, and a modern, culturally relevant feel that grabs attention instantly on shelf. I will craft a distinctive logo system, vibrant color palette, and high impact cereal box design that feels confident, clean, and memorable while aligning perfectly with your target audience and positioning. Quick question: do you want the brand name “Quickie” to be the main visual hero on the box or should the product benefit lead first? Let’s connect via chat and share thoughts further Regards, -Ahmed!
$300 AUD in 2 days
8.8
8.8

Hi There, I’ve reviewed your project requirements thoroughly and have a clear understanding of what you need for “Brand Identity & Packaging Designer Needed ”. I’m Sabina, a professional artist/designer with 10+ years of experience, passionate about delivering high-quality, detail-focused creative work. I’ve worked on similar projects involving Adobe Illustrator, Typography, Graphic Design, Logo Design, Covers & Packaging, Design Thinking, Packaging Design, Adobe Creative Suite, Branding and Adobe Photoshop, following a clear and organized process that ensures creative accuracy and timely delivery. Please feel free to review my portfolio for relevant examples: https://www.freelancer.com/u/ArtisticQueens My execution plan for this project would involve: • Confirming all requirements and expectations upfront • Creating and submitting an initial concept or draft • Making revisions based on your feedback • Delivering the final files in the formats you require I’m confident I can meet your timeline while providing strong value for the investment. Happy to discuss the details further and start immediately. Best regards, Cartoon & Comics
$555 AUD in 1 day
7.9
7.9

Hi, I’d love to help build a complete brand identity and packaging design that feels clean, modern, and consistent across all touchpoints. I specialize in creating logos, color systems, typography, and packaging that not only look great but also strengthen brand recognition and shelf appeal. ✔️ Full brand identity (logo, colors, typography) ✔️ Packaging design (print-ready) ✔️ Cohesive, modern visual direction Portfolio: freelancer.com/u/graphicmonster Quick question: do you already have a brand concept, or should I help develop it from scratch? Ready to start. Best regards, Parkash Joshi
$250 AUD in 1 day
8.1
8.1

Hello, A strong brand identity paired with thoughtful packaging can make a lasting impression. The focus will be on creating a cohesive visual system—logo, colors, typography, and packaging—that feels distinctive, modern, and aligned with your brand vision. Each element will be designed to work seamlessly across products while maintaining a clean, high-end look. What you’ll get: • Complete brand identity design • Packaging concepts and layouts • Consistent visual direction • Print-ready files with all formats Portfolio: https://www.freelancer.com/u/eyenetindia Available to start and discuss your brand in detail. Best regards, Janki
$251 AUD in 1 day
8.0
8.0

Having worked as a designer for over 10 years and catered to more than 1450 satisfied clients, I bring a vast experience in delivering eye-catching brand identities and packaging designs that incorporate well with the specific target audience. I have a strong grasp on the creative direction detailed in the project description, with my approach towards design resonating with what your brand aims to achieve: bold, bright, punchy, and high-contrast aesthetic. Understanding your need for a culturally relevant design, emphasized on modernity and avoiding any gym bro/supplement vibes. I’ve successfully designed for several similar lifestyle and FMCG brands which you can explore further in my portfolio. In particular, this project reminded me of my work for "Thirsty Lover" - where I created a truly culture-led, lifestyle-forward identity just like Quickie – an identity that offers modernity and vibrancy without compromising convenience and health factors. Best Regards Pinky
$500 AUD in 3 days
8.0
8.0

Hello I have carefully reviewed the Quickie brief and understand the goal clearly. You are building a bold, design led high protein cereal brand that feels culturally relevant, modern, and instantly visible on shelf without falling into gym, wellness, or generic supermarket territory. I will begin by studying your moodboard, category landscape, and shelf context to identify where Quickie can create immediate distinction. I will translate that into a typography led identity with strong contrast, rounded forms, and a confident visual language built to scale. I will develop the identity and packaging in Adobe Illustrator, InDesign, and Photoshop. The cereal box will be built on accurate 25 x 19 x 4 cm dielines, with considered hierarchy across every panel and concise brand guidelines for future consistency. PORTFOLIO: https://www.freelancer.com/u/AneesaIBA?w=f&ngsw-bypass= Which flavour launches first, and will Quickie live mainly in retail or online? If aligned, let’s discuss the first concept direction and build a brand people will proudly keep on their kitchen bench. Best Regards, Rabia Shaikh
$500 AUD in 2 days
8.0
8.0

As a creative maven with over a decade in the industry and specialized skills in brand identity and packaging design, I am confident I can bring the vibrant and bold personality you're seeking to your Quickie high-protein cereal brand. My forte lies in translating ideas into captivating visuals, be it for Amazon/e-commerce, branding, or web design. In addition to a deep understanding of color palettes, typography systems, and the aesthetics that resonate with urban professionals, I have extensive experience working with food/FMCG and lifestyle brands just like yours. I know how to create designs that appeal not just aesthetically but also functionally, ensuring your cereal boxes - every dimension of them - stand out on the shelves while oozing with cultural relevance. Finally, my proficiency across professional design tools like Adobe Suite, Figma, and Canva along with my knack for keeping an eye on emerging trends makes me an ideal candidate for this project. And lest I forget - unlimited creativity is one of my finest offerings. Let's unlock the visual magic here together; make your busy consumer hooked on Quickie! Ash k
$250 AUD in 1 day
7.7
7.7

⭐BOLD BRAND IDENTITY & CEREAL PACKAGING – HIGH-IMPACT, CULTURE-LED DESIGN⭐ Hey, ➤ I understand you’re building Quickie as a bold, modern lifestyle brand—and you need a standout identity + packaging that breaks away from boring cereals and “gym” products, while still feeling premium and culturally relevant. ⚫WHAT I WILL DELIVER: ↪️ Distinctive logo system (primary + variations + icon options) ↪️ Bold, high-contrast color palette built for shelf impact ↪️ Strong typography system (rounded, modern, personality-driven) ↪️ Clean brand guidelines for consistent future use ↪️ Full cereal box design (all sides – 25×19×4 cm) ↪️ Punchy, typography-led packaging with strong visual hierarchy ↪️ Smart layout balancing boldness with clarity (no clutter) ↪️ Print-ready files + editable source files (AI, PSD) ✴️TOOLS I USE: ✔️ Adobe Illustrator ✔️ Adobe Photoshop ✔️ Figma (for brand system presentation) ⚫MY APPROACH: ↪️ Step 1: Direction exploration (bold concepts based on your moodboard + references like Graza-style disruption) ↪️ Step 2: Logo + visual identity system development ↪️ Step 3: Packaging concepts (multiple bold directions) ↪️ Step 4: Refinement for shelf impact + production readiness ❇️QUICK QUERIES: ❓ Should the tone lean more playful-bold or premium-bold (luxury minimal with punch)? ❓ Any preference for illustration vs pure typography-led packaging? ✨A bold, shelf-dominating identity that makes Quickie impossible to ignore—and impossible to forget.✨ Regards, [ NUPUR ]
$250 AUD in 5 days
7.9
7.9

Hi there, I summarize all the Descriptions and provide you with an Elegant and Attractive Design. I am a Professional Designer with 7 years of experience. I have worked on several similar projects, I can deliver quality work to tight deadlines. You can see an example of one of those projects in my portfolio here: https://www.freelancer.com/u/decentdesigner2 I'm interested to hear more about the project If you award me the project I'd be very happy to discuss this further and get started for you as soon as possible. Thanks! Hamza
$500 AUD in 5 days
7.8
7.8

Hi, Quickie sounds like a brand with real potential this is exactly the kind of bold, culture-led project I enjoy working on. My approach would be to build a strong, typography-led identity that feels punchy and confident, using high-contrast colors and playful but refined details so it stands out on shelf without feeling childish or “gym bro.” For packaging, I’d focus on a clean but striking layout that grabs attention instantly while keeping it modern and lifestyle-driven. I’d design a cohesive system logo, colors, type, then extend it seamlessly across the cereal box with a bold front face and well-structured sides. I’ve worked on branding and packaging with a focus on modern, standout visuals and clear identity systems. Portfolio: https://www.freelancer.com/u/Humaumair12 Best regards, Huma
$720 AUD in 7 days
7.6
7.6

As a seasoned designer with a passion for branding and packaging, I am thrilled by the opportunity to shape Quickie's brand identity for your high-protein cereal. Over the years, I have honed my skills in Adobe Creative Suite, particularly Illustrator and Photoshop, which will ensure that your logos, color palette, typography system, and basic brand guidelines are perfectly crafted with boldness and freshness in mind. Drawing from your provided references like Thirsty Lover and Pillow Talk by Bish Bar, I specialize in creating designs that fully encompass a brand’s unique personality while staying relevant in the contemporary world. Having worked on numerous lifestyle and FMCG brands before, I understand what it takes to make a category-defying statement without losing out on the core values of your product.
$250 AUD in 1 day
8.0
8.0

Hi there, Please contact me. I have reviewed your project and I've done many labels and packages before. I'm ready to start right away, professionally CREATING A BRAND IDENTITY & PACKAGING DESIGNS with a quick turnaround. I can show concepts for the logo within 24 hours. Unlimited revisions until you are fully satisfied. I hope to be your choice! Please check my portfolio and previous reviews: https://www.freelancer.com/u/robertnabil Best regards, Robert N.
$500 AUD in 10 days
7.9
7.9

Hello I have reviewed the complete description of your project and I'm confident I will meet your expectations and give you 100% satisfaction and quality work. -Why me or reason to Hire me: ✅ I provide you "UNLIMITED REVISIONS" until your complete satisfaction. ✅ Deliver all source files with complete copyrights (AI,PDF,SVG,JPEG,PNG also PSD) ✅ 100% satisfaction guaranteed. Please check portfolio to get an idea about the quality of work: https://www.freelancer.com/u/graphicexpert9 Thanks JYOTI
$250 AUD in 1 day
7.8
7.8

Hello, Quickie sounds like a standout concept — I’d love to help build a bold, culturally relevant brand that truly pops on the shelf. I specialize in modern, high-impact branding and packaging, with a strong focus on typography-led design, color psychology, and clean visual hierarchy. My goal would be to position Quickie as a lifestyle brand first — not just another cereal or protein product. **How I’d approach this:** * Create a bold, memorable logo system with strong personality * Develop a punchy color palette (high contrast, shelf-dominating) * Use expressive, rounded typography to drive identity * Design packaging that feels premium, minimal, and instantly eye-catching * Balance playfulness + confidence without falling into “gym” or “kids cereal” clichés ✔ Experience in branding + packaging design ✔ Strong, modern visual direction (social-first & lifestyle-focused) ✔ Print-ready packaging with attention to detail ✔ Full brand guideline delivery I can deliver first concepts by May 17 and meet your full timeline comfortably. I kindly request you to review my portfolio, as it includes relevant branding and packaging work similar to this style. Let’s build something people actually want to leave on their kitchen bench. Best regards, Md. Siddik
$250 AUD in 2 days
7.8
7.8

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