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Role: Brand & Marketing Strategy Consultant Location: Surat, Gujarat (on site) Role Objective We are looking for a senior Brand & Marketing Strategy professional who can develop the complete strategic direction of a brand—from its current positioning and market perception to its long-term growth roadmap. The person should be capable of looking beyond day-to-day marketing execution and building a 5–12 year strategic roadmap covering brand positioning, branding, marketing, social media, communication, customer acquisition and long-term brand growth. Key Responsibilities 1. Brand Strategy Analyse the existing brand and identify its strengths, weaknesses and market opportunities. Develop/redefine brand positioning. Define target audience and customer segments. Establish brand differentiation and competitive positioning. Develop brand purpose, vision, values and brand personality. Create brand architecture and brand communication strategy. Identify how the brand should be perceived in the market. 2. Long-Term Brand Roadmap Develop a 5-year, 10-year and 12-year brand growth roadmap. Define where the brand should be positioned at each stage. Identify key milestones for brand awareness, market penetration and expansion. Create strategic priorities for each year. Define what needs to be built internally and externally to achieve the long-term vision. 3. Marketing Strategy Develop the overall marketing strategy. Define marketing objectives, priorities and KPIs. Develop customer acquisition and retention strategies. Identify the right marketing channels and their roles. Develop annual and quarterly marketing plans. Recommend budget allocation across different marketing activities. Build a framework to measure marketing ROI. 4. Social Media Strategy Develop the overall social media strategy rather than simply creating content calendars. Define platform-wise objectives. Establish content pillars and communication themes. Develop audience engagement and community-building strategies. Define how social media should contribute to brand awareness, credibility and sales. Create long-term social media growth strategy. Identify trends, formats and opportunities relevant to the brand. 5. Communication Strategy Develop the brand's tone of voice and communication style. Define key brand messages. Create communication frameworks for different customer segments. Ensure consistency across social media, website, advertising, offline communication and other touchpoints. 6. Market & Competitor Analysis Conduct market research and competitor analysis. Identify market gaps and whitespace opportunities. Study customer behaviour and changing market trends. Benchmark competitors' branding and marketing strategies. Convert market insights into actionable strategic recommendations. 7. Strategy Implementation Framework The candidate should not stop at creating a PowerPoint strategy. They should be able to convert strategy into: Strategy → Priorities → Initiatives → Timeline → Ownership → Budget → KPIs → Review Mechanism Ideal Candidate Profile We are looking for someone with: 8–15+ years of experience in brand strategy, marketing strategy, advertising strategy or business/brand consulting. Strong experience in developing brand strategies and long-term marketing roadmaps. Experience working with multiple brands/businesses is preferred. Strong understanding of digital marketing and social media. Strong knowledge of consumer behaviour and market research. Experience in positioning/repositioning brands. Strong strategic thinking and analytical ability. Ability to present complex strategic thinking in a simple and actionable manner. Experience working directly with founders, promoters, CEOs or senior management. Agency, consulting or strategic planning experience is highly preferred.
Project ID: 40648514
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Active 14 hours ago
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9 freelancers are bidding on average ₹49,178 INR for this job

Hi, I’d love to help develop a complete brand and marketing strategy that goes beyond short-term execution and gives your business a clear 5-10 and 12-year growth direction. My approach would begin with a thorough review of the current brand, market position, competitors, customer segments, communication, and existing marketing channels. From there, I’d define the positioning, differentiation, audience, brand personality, messaging, and strategic priorities. I can then translate that into a practical roadmap covering brand growth, marketing, social media, customer acquisition, retention, budgets, KPIs, timelines, ownership, and review mechanisms. The goal would be to create a strategy that is actionable rather than simply a presentation document. I’m comfortable working across brand positioning, market research, consumer behaviour, digital marketing, social strategy, communication, and long-term planning, and presenting complex strategic thinking in a clear and practical way. I’d be happy to discuss your current business, growth ambitions, market, and strategic challenges and outline the framework I’d recommend. Regards, Neha
₹56,250 INR in 7 days
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Hi, I’m interested in the Brand & Marketing Strategy Consultant role because the scope goes beyond execution and focuses on building a brand as a long-term business asset. My approach would begin with a deep assessment of the existing brand, market, competitors, customer segments, communication, and current marketing ecosystem. From there, I’d develop a clear positioning, differentiation, brand personality, communication framework, and growth strategy that connects brand, marketing, social media, customer acquisition, and business objectives rather than treating them as separate functions. The most important part for me would be converting the strategy into something the leadership team can actually execute. I’d structure the roadmap across 5, 10, and 12-year horizons, then break it down into annual and quarterly priorities with initiatives, ownership, budgets, KPIs, and review mechanisms. I’d also establish a practical framework for measuring brand awareness, acquisition, retention, marketing ROI, and market growth. I’m comfortable working closely with founders and senior leadership, presenting strategic recommendations clearly, challenging assumptions where necessary, and translating high-level vision into an actionable roadmap. I’d be happy to discuss the brand, current challenges, and the strategic outcome you want to achieve from the engagement. Cheers, RP
₹55,000 INR in 7 days
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?IF YOU'RE NOT HAPPY, YOU DON'T PAY.? We recently assisted a client in redefining their brand strategy, leading to improved market positioning and engagement. I will help you develop a comprehensive brand and marketing strategy that aligns with your long-term growth vision. Your focus on creating a clean, professional, and user-friendly strategy resonates with my approach to brand positioning and customer acquisition. With over 8 years of experience in brand and marketing strategy, alongside 35+ 5-star reviews on similar projects on other platforms, I bring a wealth of expertise to the table, even as a newcomer to Freelancer. Looking forward to collaborating. Regards, MORNE.
₹37,500 INR in 14 days
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Together, we can go beyond basic marketing execution to build a robust and successful brand strategy. With my 30+ years of experience, I've spent the past 11 years specializing in business strategy and brand consulting. This wide-ranging and in-depth background has equipped me with the unique ability to convert vision into reality. I'll ensure that your brand achieves its long-term growth goals by confidently planning and executing a strategy tailored specifically to your business objectives. What sets me apart is my founder-level perspective and my capability to see the bigger picture. Besides crafting enticing marketing campaigns, I design Growth Decision Systems that leverage modern technology to elevate your brand's performance. Whether it is transforming an industry 4.0 platform or scaling an omnichannel consumer brand strategy, my methodology centers on building an intelligence engine that continuously discovers the next revenue horizon for your business. Moreover, I believe actionability is key to success; which is why my output consists of more than just a superficial PowerPoint presentation. In line with your project description, I propose a concrete implementation framework that follows through from Strategy → Priorities → Initiatives → Timeline → Ownership → Budget → KPIs → Review Mechanism. Client satisfaction and measurable results are always at the forefront of my work; let's carve out a path for success together!
₹56,250 INR in 7 days
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Introduction Dear Client, I am excited to submit my bid for your marketing project. I understand that effective marketing is essential for increasing brand awareness, attracting customers, generating leads, and achieving business growth. Main Content I will develop a clear and targeted marketing strategy based on your goals and target audience. My approach will include creating engaging promotional content, social media marketing, audience targeting, advertising campaigns, and performance monitoring. I will focus on reaching the right customers with the right message while maximizing your marketing budget. My priority is to deliver creative, professional, and measurable results that can improve your project's visibility and sales. Conclusion I am confident that my skills and dedication can contribute to the success of your project. I am ready to work professionally, meet deadlines, and deliver quality results. Thank you for considering my bid. I look forward to working with you.
₹56,250 INR in 7 days
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Hi, I’d love to help develop a clear, long-term brand and marketing strategy focused on sustainable growth rather than just day-to-day execution. I can help with: • Brand audit, positioning and differentiation • Target audience and customer segmentation • Brand purpose, values, personality and communication strategy • Market and competitor analysis to identify gaps and opportunities • 5, 10 and 12-year brand growth roadmap • Marketing objectives, channel strategy, KPIs and budget allocation • Customer acquisition and retention strategy • Long-term social media and communication strategy • Content pillars, messaging and brand tone of voice • Marketing ROI and performance measurement framework • Actionable implementation plan with timelines, ownership, budgets and KPIs My approach is to turn strategic thinking into a practical framework: **Strategy → Priorities → Initiatives → Timeline → KPIs → Review**. I understand that the goal is not simply to create a PowerPoint, but to build a roadmap that founders and management can actually use to make better decisions and grow the brand over the next 5–12 years. I’d be happy to discuss your current brand, market position, business goals and long-term vision.
₹50,000 INR in 7 days
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Surat, India
Member since Aug 15, 2026
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min €36 EUR / hour