Comprehensive Brand Management Strategy

₹100-400 INR / hour

Closed

Posted about 1 month ago

₹100-400 INR / hour

Need a cohesive brand management framework that aligns voice, visuals, and messaging across every customer touch-point. The current brand assets feel fragmented, so the first milestone is a full audit of existing materials, tone, and market positioning. From those insights, a clear brand story and positioning statement must be distilled, followed by visual identity refinements—logo usage rules, colour palette, typography, and imagery direction—compiled into a concise style guide. Next comes channel execution. A 90-day content calendar should translate the refreshed positioning into social posts, blog angles, email themes, and campaign hooks, showing how each piece ladders up to the overarching narrative. Templates for social graphics and copy snippets help ensure consistency long after hand-off. Deliverables • Brand audit summary with key findings • Positioning statement and messaging hierarchy • Visual identity guidelines (PDF) • Editable templates (AI/PSD or Canva) • 90-day multichannel content calendar (Excel or Google Sheets) Acceptance criteria • All assets align with the defined brand personality and tone. • Guidelines are clear enough for non-designers to follow. • Content calendar includes post objectives, formats, and KPIs. Adobe Creative Suite, Canva, and Google Workspace are the preferred tools, but equivalent platforms are fine as long as files remain fully editable.

Brand Management

Social Media Marketing

Project ID: 40705082

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2 proposals

Remote project

Active 1 min ago

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2 freelancers are bidding on average ₹175 INR/hour for this job

@webdinfotech

I would help turn the current fragmented brand assets into a clear and consistent brand system across all customer touch-points. With 8+ years of experience in digital marketing, social media, content and creative work, I can start with a detailed audit of your existing brand materials, tone, messaging and market positioning. Based on the findings, I would develop a clear brand story, positioning statement and messaging hierarchy. I can then refine the visual direction covering logo usage, colour palette, typography and imagery, and organize these into a practical PDF style guide that is easy for non-designers to follow. I can also create fully editable social templates in Canva or Adobe formats. For execution, I would build a structured 90-day content calendar covering social posts, blog angles, email themes and campaign hooks, with objectives, formats and relevant KPIs for each content activity. The calendar and templates will be organized so your team can continue using the system consistently after hand-off. I’m comfortable working with Canva, Adobe Creative Suite and Google Workspace. I’d be happy to review your existing brand assets and discuss the scope and priorities in a call. Best Regards, Manmohan.

₹100 INR in 5 days

5.0

(1 review)

1.4

@GoldenGraphics04

Hi, I have 8+ years of experience in digital marketing, social media, content strategy and brand development, and I can help turn your fragmented brand assets into a clear, consistent and scalable brand system across every customer touchpoint. I understand the first priority is to establish the brand foundation before producing more content. My approach would be: Audit existing brand assets, messaging, tone and market positioning Develop the brand story, positioning statement and messaging hierarchy Refine logo usage, colour palette, typography and imagery direction Create a clear, practical visual style guide in PDF Develop editable Canva/Adobe templates for ongoing use Build a 90-day multichannel content calendar covering social, blogs, email and campaigns Define content objectives, formats, KPIs and messaging for each channel Ensure every piece of content connects back to the core brand narrative The goal is to create guidelines that are professional enough for designers but simple enough for non-designers to follow consistently. I’m comfortable working with Canva, Adobe Creative Suite and Google Workspace, and can provide fully editable source files. I’m available to start immediately and can begin with the brand audit and positioning work.

₹250 INR in 40 days