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About the job Type: 3-month independent contractor project Experience level: 3+ years relevant experience Start: Immediate Engagement: $16,753 + GST, Fixed fee, milestone-based ABN required Are you a hands-on digital growth specialist who knows how to turn paid traffic into qualified B2B leads and build the systems that nurture them? Sustainable Salons is looking for an experienced Digital Growth Specialist for a focused three-month project spanning paid acquisition, website conversion and lead-nurture automation. This is an implementation-focused engagement. We’re looking for someone who can audit, recommend, build and deliver, not just provide high-level strategy. What You’ll Deliver • Audit our Google Ads and Meta Ads accounts • Develop and deploy B2B lead-generation campaigns • Review our WordPress website and improve key conversion pathways • Use GA4 and Hotjar insights to identify conversion opportunities • Build automated lead-nurture workflows in Salesforce Marketing Cloud • Develop a framework for generating and nurturing strategic-partner leads • Provide performance reporting, documentation and clear next-step recommendations Who We’re Looking For • You have proven experience delivering measurable B2B lead-generation results • You’re confident working hands-on across Google Ads and Meta Ads • You have practical WordPress CRO experience • You’ve personally built automations in Salesforce Marketing Cloud • You understand GA4, conversion tracking and Hotjar • You can work independently, manage milestones and communicate progress clearly • You care about purpose-led work and creating measurable impact Working With Us • Remote with flexible project hours • Three-month project engagement • Fixed-fee, milestone-based structure • Clear deliverables and direct access to key stakeholders • Independent contractor arrangement - ABN required Why This Project Matters Sustainable Salons is a social enterprise helping salons make a measurable difference for people and the planet. You’ll help us build a stronger digital growth engine connecting more businesses with our impact programs and creating a clearer pathway from first interaction to qualified opportunity. How to Apply Please send: Two relevant case studies showing the objective, your personal contribution and measurable results A brief outline of your hands-on Salesforce Marketing Cloud experience Your availability, proposed approach and indicative fixed fee A few sentences explaining why this Sustainable Salons project interests you Please only apply if you can demonstrate relevant experience across paid B2B acquisition, website CRO and marketing automation. Generic CV-only applications or portfolios without measurable B2B results will not be progressed.
Project ID: 40656874
12 proposals
Active 6 days ago
Location: Australia
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12 freelancers are bidding on average $12,838 AUD for this job

Hi there, Your biggest gap is connecting paid traffic, WordPress conversion paths, and Salesforce Marketing Cloud into one measurable B2B lead engine. I’ve spent the last 4 years solving exactly this type of problem across Google Adwords, WordPress, and lead nurturing. I’ll audit your Google Ads and Meta Ads accounts, tighten conversion tracking in GA4, review Hotjar behavior signals, improve WordPress CRO on key pathways, and build Salesforce Marketing Cloud automations that move strategic-partner leads from first touch to qualified opportunity. Best regards, Kartik chaudhary
$16,650 AUD in 20 days
4.0
4.0

Sustainable Salons seeks a hands-on B2B digital growth specialist to audit and improve paid acquisition, WordPress conversion pathways, and Salesforce Marketing Cloud lead-nurture automation. I would approach the three-month, milestone-based scope by: (1) auditing Google Ads and Meta Ads for lead-quality drivers, conversion tracking accuracy, and opportunity-level performance; (2) improving WordPress key conversion pathways using GA4 + Hotjar insights to prioritize friction removal and testable CRO changes; (3) deploying B2B lead-generation campaigns optimized for qualified pipeline outcomes, with clear measurement of CPL, MQL/SQL signals, and conversion attribution; and (4) building automated lead-nurture workflows in Salesforce Marketing Cloud, including strategic-partner lead framework and performance reporting with documentation and next-step recommendations. This implementation focus aligns with building measurable demand and tightening the journey from first interaction to qualified opportunity for purpose-led growth.
$10,000 AUD in 4 days
3.2
3.2

I understand Sustainable Salons needs to translate paid traffic into qualified B2B leads and automate nurture sequences, similar to how I recently helped a SaaS company increase MQLs by 25% within six weeks using a targeted LinkedIn Ads and HubSpot automation strategy. My approach focuses on data-driven optimization and scalable systems. My plan involves an initial audit of your current paid channels (Google Ads, LinkedIn Ads) to identify underperforming segments and high-potential audiences. I'll then implement A/B testing on ad copy, landing pages, and offer structures, leveraging tools like Google Analytics, SEMrush, and potentially Unbounce for landing page optimization. For lead nurturing, I'll map out a multi-stage email automation flow within your existing CRM (or recommend one if needed) that segments leads based on engagement and intent, guiding them towards sales-readiness. Given the focus on implementation, how do you currently measure the ROI of your paid B2B campaigns, and what is your primary goal for the lead nurture automation beyond initial qualification? I'm confident I can deliver tangible results within the three-month timeframe and would be happy to discuss your specific needs further.
$16,330 AUD in 21 days
3.0
3.0

Sydney, Australia
Member since Aug 19, 2026
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