We need a variety of blog posts and articles written over an extended period of time. After an initial test article, we may need additional articles written on a schedule (most likely one article every one to two weeks.) These articles/blog posts would be posted on a membership website that is behind a paywall BUT will allow Google to search the content. Therefore, each article will need to be SEO-optimized for specific keywords. Each article/blog post would need to be around 300+ words.
Topics would focus on marketing, advertising, networking and referral tactics for local businesses. These topics would be provided to the freelancers but if the relationship continues, we would be open to suggestions from the freelancer/agency on future articles. For topics suggested to the freelancer, we will provide high-level bullet points on items we may want to discuss in the article and some initial links for reference (if needed). Additional research to flesh out the article will need to be done by the freelancer/agency.
Our audiences are local business owners and local business marketers/advertisers. These local business owners and marketers/advertisers work in the real estate, banking, insurance, construction, roofing, lending, plumbing, law, electrical, moving and photography industries. Therefore, we would need the content to be written with one or more of those industries in mind.
We would prefer to work with a freelancer/agency with previous marketing writing/marketing experience. If they have local marketing experience in the United States, that would be a plus. An even bigger plus would be if they have local experience in one of our focus industries (real estate, banking, insurance, construction, roofing, lending, etc.)
This writer would need to be fluent in American English. Unlimited revisions with an initial turnaround time of 5-7 business days is preferred. Additionally, we would want the freelancer to be responsive, acknowledging/responding to messages or questions from us within 1 business day. Lastly, all content provided by the freelancer/agency MUST BE original content and not plagiarized.
Unique Aspect of this project:
Unlike other marketing content for blogs, our content will be hyper-localized. In fact, we will always try to make it specific to one city in the United States.