The email will be sent to school principals to influence them to move away from 'stepping-stone' apps like Scratch and teach their students to write 'real' code.
Scratch may be great for problem solving and computational thinking - it's as good or maybe even better than a game of chess ... but it's not coding. Even if you spent 5 years on Scratch and became a guru, you would still have not ever written a single line of real code.
We need to articulate this message in an email without criticising principals or teachers for making the decision to use Scratch but encourage them to move in a different direction and allow their kids to stop scratching and start coding.
We need to send some emails containing this new copy within the next few days. You could even include some imagery of Scratch projects and Unity3D projects to help demonstrate the incredible difference between Scratch projects and commercial quality projects.
Another idea could be a comparison chart showing what Unity3D has to offer compared with Scratch.
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