i am building a new business initiative in the field of IT consulting and professional services. the theme subject will be DIGITAL TRANSFORMATION.
i need a content of the website. the content should be based on research of the subject to make sure it technically sounds attractive and reflects the level of experiences and knowledge of the firm. i will be reviewing the content myself to make sure it says what is right. however, the copywriter should do the proper research to make sure we get the right starting point. furthermore, the content should be SEO smart so that we get good ranking.
the purpose of the website is to be a sales hub. we need to drive the customer to make the call and submit a quotation request. this should be done smoothly with no pushing of the client. first we need to inform him about the subject, what is in it for him, how we can do it, and why we are different. the idea is to make sure we help him to make the right decision which is buying from us.
a straight forward and simple content in the main page. then to have more elaboration and depth in the sub-pages.
my initial idea of the website structure is to be as per the following outline: ( you expert advice of other structures is welcome )
What is digital transformation
what we do
operational excellence (lean, lean six sigma, process implementation and governance ( cobit ))
benefit realization of existing IT investment
BFOE Built for Operation Excellence
how we do it
Alareeb rules of engagement
what is different about us
(hand on experience as CIO’s and corporate management, in depth knowledge of local market conditions and limitations, good understanding of operational issues facing CEO’s and C-level management, strong and in-depth understanding or recent trends in the IT industry, very good understanding about vendor arenas in the local market.
who we are
a group of technology professionals with 15+ years of experience
having prior knowledge of IT industry is a must for the copywriter to be selected. but e-marketing and digital presence experience is by far the most important selection criteria.
the language should be professional and easy to understand. our client are busy and mostly non native English speaker so we need simple business language.
it is planned to have the website up and running in less than a month.
good luck and may the best win.