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Website Content Writing: Need great content written for new consulting website using competitors' sites as idea-points

I am building a website for my consulting business ([url removed, login to view]). We are going to be consulting with people who currently have the InfusionSoft software ([url removed, login to view]). It is very powerful software that can help a business streamline and automate their business operations and sales and marketing processes, but is confusing to start to use (big learning curve).

The sales copy has to be professionally written using proper US English grammar. It must include very defined 'calls to action' to spur someone to want to engage with us.

The website is going to be designed using the InfusionSoft color palette and will have a general look and feel of this website: [url removed, login to view]

I need to have content written for the following pages:

- Home

- InfusionSoft Consulting

- On-Site InfusionSoft Consulting

- Why Choose Us

I anticipate that all of the pages (except the Home page) will look like this ([url removed, login to view]), meaning that each 'bullet point' of content will have a main header for the topic along with some sub-text. We will then insert an icon that will show up (like the chairs do in this grouping).

Our target market is current InfusionSoft users, so when reading some of the sample sites, keep that in mind. Some of them are touting the benefits of automation, as though they are selling the idea of automation which would then require someone to purchase InfusionSoft. We are targeting people who already understand how powerful this software can be, have already committed and purchased a license for the software, but now that they have gotten into it can't understand how to make it work properly.

Here are some sample pages that you can look at to get ideas on what type of content verbiage we are looking for:

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

These two are really powerful with the type of content that we're looking for:

[url removed, login to view]

[url removed, login to view]

InfusionSoft is very powerful, but is also very confusing if you don't grasp the details of how it works. Quite often it is referred to as 'ConfusionSoft', so we want to make sure that the content of our site addresses this and talks about how we can help solve the problem of the software being so confusion. Here is a quick review someone left about it being confusion, so we could work to capture some of these bullet point issues, and then we can have content like the 2nd link that talks about all that we will do to help make the software less confusing for them.

REVIEW: [url removed, login to view]

SOLUTION: [url removed, login to view]

For the Why Choose Us page, I will send you additional info after the project is awarded and is private. That info will include my bio, as well as some specific points that we bring to the table that other providers do not. I will want you to expand upon that information so that we can post to the web.

I don't want automated proposals. You MUST include the word "Homerun" in your proposal or it will automatically be deleted.

This is going to be long-copy content (similar to the sample sites) that may be split up into various parts (specifically for the pages that I noted above with the bullet point topics and sub-text). However, I am not going to require a specific word count.

I have four more websites in the works and will need great copy for those, too, so a great job here will earn more business.

Please ask any questions that you may have prior to sending your proposal.

Thanks,

Jeff

Taidot: Article Writing, Sisällöntuotanto, tekstisuunnittelu, Tuotekuvaukset, Tutkimusten kirjoitus

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About the Employer:
( 292 reviews ) Las Vegas, United States

Projektin tunnus: #8651886