You need to discuss the ethical issues surrounding the responsibility PR practitioners have to society and the responsibility they have to their clients and how these might impact PR practitioners in abiding by a code of ethics such as the IPRS code. You should define ethics; distinguish between laws and ethics; discuss the differences between personal ethics and professional obligations and reflect on the conflict between obligations to the client v the public interest – one that serves the community. PR practitioners are expected, by their peers and society, to abide by a code of ethics in the public interest but too often the client requires them to do things which others may consider unethical – such as Astroturfing or Spinning the truth.
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