Importance of branding

I am submitting an article to be published. Here are the guidelines that I've been provided:

General Overview

In a nutshell, here’s what we’re looking for:

Write about your industry and/or area of expertise. We are looking for expert advice, how-to content and commentary on business topics you have personal experience with. Our readers crave your unique insight based on what you’ve encountered in your own business. Choose a topic on which you are most knowledgeable.

Don’t sell or self-promote. Readers are seeking your best tactical advice and industry expertise, not a sales pitch. So don’t write about how your product, company, service or client is the best solution. (We won’t publish it.) Instead, inform and educate your audience. Useful content increases your visibility and leads to new opportunities.

Include your own unique insights and expertise. Avoid generic advice that readers have heard before. Look for specific, tactical, fresh angles on your favorite subject matter. For example, think “5 Unusual Ways to Test Your New Hire on Day 1” instead of “5 Top Interview Questions.”

Avoid jargon, long quoted passages or academic-style writing. Readers prefer straightforward, accessible content that is easy to share and understand.

Include a takeaway so your audience remembers your advice. The best way to stay top-of-mind is to offer value. Don’t leave readers hanging.


In addition to the guidelines above, every article must meet a few general requirements:

Your content must be original and previously unpublished. An article is considered published even if it only appeared on your blog, LinkedIn, etc.

Articles must be between 500-1000 words. We find 700- to 800-word articles do best.

Include an introduction and a conclusion.

All sources must be attributed (with hyperlinks) and trustworthy (e.g., Wikipedia is not an ideal source). Try to stick to data from the last 2 years.

Only links to trusted, authoritative websites are permitted. No keyword links, affiliate links, lead-gen links, company links, client links, etc. are allowed. See more in “Link” section below.

If you excerpt material first published on a trusted source verbatim, use double quotes and hyperlink to the original source. (Interviews/quotes from third parties are not permitted. Read more in the “Attribution” and “Link” section below.)

Fact check everything before you submit it to us.

No press releases, please. We are looking for advice/expert opinion. (But we can share your news on our blog.)

No self-promotion or conflicts of interest. (More on this below.)

No co-authors.

No photos, videos or special formatting.

No book excerpts, though you are welcome to write about a concept from your books.

No offensive, partisan or discriminatory content. We do not run content on religion or politics, and articles with inflammatory or obscene language will be removed.

No puff pieces or listicles about vendors, products or people. When you do make a recommendation, be clear about why and offer several reputable alternatives. (If you have a conflict of interest, avoid any brand mention.)

Avoid statements that guarantee success or results (e.g., “these 3 marketing strategies guarantee you’ll make millions”).

We do not publish articles criticizing companies or people. Focus on giving positive, tactical insight.


Our editors use a plagiarism checker for every submission to ensure content is 100% original. Plagiarism is never tolerated, in any form. Do not submit plagiarized work under any circumstances, or you will be subject to automatic dismissal.

Taidot: Article Writing, tekstisuunnittelu, haamukirjoittaminen

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Tietoa työnantajasta:
( 0 arvostelua ) San Francisco, United States

Projektin tunnus: #25856143

Myönnetty käyttäjälle:


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