- Steenkamp and Baumgartner (1998)
- Ye, Merz, and Alden (2008)
- Durvasula, Netemeyer, Andrews, and Lysonski (2006)
Please write a paragraph or two on each of the required readings summarizing and critiquing their contributions to the literature in international marketing and/or marketing.
Add to this a paragraph or two integrating the common themes in all of them.
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