Entrepreneurship or Small Business Plan
BUSINESS PLAN GUIDELINES
Due : 13th Feb 2017
Include the name of your business and the name (Saleh GYM )
Justify the text in Times Roman, font size 12.
The business plan should include the below:
What business are you in?
Where will you locate and why?
What is your product/service?
How much capital will be needed?
Why should someone invest in your company?
Name of person who is the point of contact
Basic information (mailing address, phone number, website, email, etc.)
Legal form (partnership, corporation, etc.) – be specific
Goals & objectives
Product or Service Description
Give sufficient detail to enable investors to develop a working
Understanding of what the company sells
May include photographs, schematic drawings, and descriptive scenarios
Describe protection from competitors
Focus on the benefits of each feature
Feature refers to what the product/service is
Benefits refer to what the product/service does
Provide insights into the target market
Clearly identify the target market – Who are your customers?
How large is the potential market?
Are customers’ needs changing?
Are sales seasonal?
Is demand tied to another product or service?
Review of firm’s top competitors & their relative market share
Examine markets that competitors serve & the strategies they employ
Describe barriers to entry and articulate strategies for overcoming them
Barriers to entry (characteristics of an industry that make it difficult to start new ventures)
Describe expected response from competitors
Describe advertising & promotion campaigns
Media used—reader, viewer, listener profiles
Frequency of usage
Plans for generating publicity
Budget for marketing plan
Income Statement (Profit & Loss Statement)
Cash Flow Statement
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