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COMPANY PROFILE

The world today is cluttered with advertising agencies trying to impress you and win you as a client.

So what makes us, MAJOR, any different?

Let’s start by telling you WHO WE ARE (our history)

We are an integrated advertising agency; innovators in creating, building, managing and growing brand value. Because the advertising and marketing landscape has changed forever, we communicate however and wherever your brand requires.

And since we know where we’re going with your brand, and the road to get there, we produce high-quality engagement experiences across any and all media channels, and we pride ourselves on keeping one finger firmly on the pulse of new technologies and developments and finding creative ways of using them to reach your customers.

Born in 2013 in Qatar, our company is composed of a team of brand strategists and design industry professionals with a diverse experience spanning the design, branding, marketing, media, digital media and publication fields. Armed with a deep understanding of the cultural, religious, and commercial sensibilities of the region, we work collectively to provide an innovative approach in the development and execution of consumer-driven brand strategies. Our team is immensely qualified to manage the essence of your brand and translate it into profits.

WHAT WE BELIEVE IN (our philosophy)

We are passionate about building brands.

We believe in the power of ideas to drive innovative brand results. Our ideas are born out of powerful research-driven insight, and deep local understanding, resulting in unparalleled outcomes. Our practice is to develop brand strategies that allow you to capitalize on your unique market presence, while ensuring that your brand promise is increasingly represented. With guiding actions, both big and small, we’ll deliver on that brand promise.

We believe our purpose is to help you, our client, build lasting brands that command consumer loyalty. We promise to create captivating ideas that make your promise consistent and true to your brand's image and identity. We match our mission with corresponding actions that benefit you.

We partner with you to create, manage, refine or translate your brand message to the world. We uniquely develop what people will positively believe about your brand.

Your brand is not a logo, color, product or just a word, it is an experience. We use a combination of research, market and financial analysis and statistics to define the opportunities of innovation.

What can we offer your business/brand? (our services)

1- We have senior executives working personally on your business.

We take your success personally. This is why our multidisciplinary team of senior executives handles your brand with ultimate care and never leaves a stone unturned to take your business to new heights.

2- We have unlimited access to all media research, not only locally, but regionally.

We have unrivalled relationships with global institutes, government bodies and research institutions so you can be completely confident of our ability to provide you with the perfect media solution to your advertising and marketing needs, every time.

3- We are a one-stop-agency offering holistic, 360 ad campaigns spanning:

Everything related to ADVERTISING

• ATL & BTL Campaigns

Creating and executing ATL and BTL communications to build brand awareness and drive sales through different channels.

ATL

There are a number of approaches to promotion that are open to organizations. Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, television and cinema advertising.

BTL

Below-the-line methods are very specific, memorable activities focused on targeted groups of consumers. They are under the control of the organization. We use these techniques to target clearly defined consumer groups rather than a mass audience like its above-the-line activity. The purpose of these activities is to develop the brand by creating awareness and building a brand profile. BTL methods include:

• sponsorship

• sales promotions

• public relations

• personal selling

• direct marketing

• Art Direction & Layout Design

Designing layouts, visuals, features, covers, packages, and others, covering the various advertising, marketing and publishing needs.

Studies show that when a reader sees your ad they get a visual impression before they read about you. Our designs are visually appealing and eye-catching; they appeal to a wide audience and attract attention to help you reach your target.

• Copywriting

Using powerful, persuasive messages to speak to your audience in every tone of voice imaginable, offline and online.

We provide copywriting services that help us get the message straight to the point. Making every word count according to the chosen medium of communications, we help you create the right impression and hit the right spot with the messages delivered. Be it creative, informative, formal or persuasive, we keep your target in mind while we craft every word to say what we want to say in the best imaginable way. Our talented copywriters say what needs to be said to help you achieve your business objectives.

• Font Creation

Creating custom fonts for your business in a variety of styles to help you achieve a unique identity.

The fonts you use on your marketing material are a crucial element of your branding strategy. We at Major know the value of uniqueness and therefore, we create a font for your business use that is unique to you, your personality, and the type of service or product you provide. This font covers everything from your logo to your website, providing consistency in all your communication platforms, ultimately creating a consistent and integrated image for your company.

• Production

From script writing and TV storyboards to radio jingles, creative radio ads and TV ads, we offer a full commercial production service for traditional media (radio and TV) and also produce video for YouTube, TV voiceovers, and travel announcements.

To ensure best results and amazing quality at all levels, we work with a team of musicians, engineers, producers, scriptwriters, vocalists and voice-over artists who produce the highest broadcast quality audio productions every day and are used to working to a tight deadline.

• Photography

Matching our creative services, we offer commercial photography and product photography, so you wouldn’t need to hire a freelancer.

A good commercial photographer understands exactly what you want to convey, and then delivers it in stunning photographic images. At Major, we produce creative, modern pictures that attract attention to your product or company and make a lasting impression.

Our clients range from major corporations to small businesses, and every type of client in between. We cover the whole spectrum of commercial photography, from food photography to architectural photography to product photography, as well as corporate headshots and corporate event photography.

All that’s DIGITAL

• Web design and development

Creating compelling websites to make sure that your online presence never goes unnoticed.

The website is an important tool used to reflect your brand image. Its aim is to attract new customers, and create new business relationships. The website design and development must engage the visitors and encourage them with specific calls to action. With this in mind, our web design and development team will make sure that the website’s design is attractive and its structure fits the web standards; the process starts by understanding your business goals with an online marketing strategy and creating an interactive user experience designed to help you reach those objectives.

• Online Advertising

Crafting targeted digital strategies conceived to offer original user experiences to your web audience.

We work on your campaign to deliver the best possible results. We understand that no two businesses are the same, so we take the time to understand your organization and build campaigns that help you achieve your objectives. To craft a tailor-made online advertising campaign that meets your specific needs, we work with you and determine which tactics are best-suited to help your business accomplish its goals. We’ll mix and match to come up with the perfect online advertising plan for your business and the success of your work.

• Email Marketing

Making it easy for you to build email lists and create email newsletters that get great results.

We build and manage successful email marketing campaigns for organizations large and small. From single send promotions to complex triggered campaigns, we give each campaign the same high levels of professionalism and enthusiasm. Whatever the goal of your email campaigns, we know how to maximize results, build your brand, and maintain your good reputation with your recipient's inbox.

• Social Media

The increasing importance of Social Media networks in every day communication has created a new world of opportunities for businesses to connect with their customers. Using Social Media and SEO (Search Engine Optimization) services properly can revolutionize your marketing strategy. Our team can establish and execute the kinds of Social Media campaigns and SEO marketing services that create real customer engagement and result in real profit.

• Mobile apps and Gaming

Our dedicated team of mobile application development experts develops all sorts of mobile applications covering iPhone application development; Android application development; BlackBerry application development and Windows application development, offering state-of-the-art solutions to build your customized mobile apps and games to engage with your audience.

•Mobile Marketing

Helping you reach your target on the move with mobile SMS and MMS marketing solutions.

Easily reach your target audience through any kind of SMS or MMS with our messaging solutions that lower your marketing costs while delivering higher returns, and help you recruit new customers while improving the loyalty of your existing customer base.

The MEDIA

• Media Planning

The two basic tasks of marketing communications are message creation and message distribution. Media planning helps you determine which media to use; be it television programs, newspapers, bus-stop posters, in-store displays, banner ads on the web, or a flyer on Facebook. It also tells you when and where to use media in order to reach your desired audience. Simply put, media planning refers to the process of selecting media time and space to spread advertising messages in order to accomplish marketing objectives.

• Media Buying

After determining the best combination of media to achieve your advertising and marketing campaign objectives, we assist you in another task: ensuring that your advertisements reach the right audience at optimal placement and price. To achieve this, our media buying department uses their know-how and skills to identify where to book for your adverts in order for them to appear where they should appear while you pay the best possible price.

• Media Monitoring

Monitoring the output of the print, online and broadcast media covering the broadest media list in the industry, we provide the highest coverage of print, radio, TV, online and social media channels. Our monitoring service is unique in terms of its depth and breadth, and provides optimum coverage.

• Media Analysis and Research

Carrying out research and analysis in the field of media with a multidimensional approach and an international perspective.

We provide media research, insights and data about what people watch and what people buy. Moreover, we translate gathered information from research into sharp analysis and actionable insights to help assess, progress and shape your communication and influencing strategies.

4- We offer highly competitive rates with no compromise on quality and professionalism.

With Major, you are getting world class communications expertise at a highly competitive price. We offer all the benefits of a multinational agency: knowledge, process and, above all, experience coupled with the one-to-one attention of a boutique agency, and without needing to pass on agency overhead costs.

Bottom line, we’re all about making advertising and marketing clever.

SO WHY WOULD YOU CHOOSE US? (Our passion)

We don't sell advertising, we partner with you to create the right advertising campaign and develop the right media strategy. We forge transparent client relationships based on high levels of trust and respect.

Not too big to ignore you, or too small to be ignored by you, we are a proudly independent agency. So what’s in it for you? You’ll always get to deal directly with one or more partners. Someone who is prepared to stay awake all night to make things happen, and share the risks with you to get things right.

Our aim is to make you love to work with us and refer to us as individuals that bring passion, innovation and expertise to everything we do… that’s why, OUR REPUTATION IS YOU!

So if you want to work with people devoted to the idea of good ideas, you’ve taken a MAJOR decision… the right decision.

Taidot: artikkelien uudelleenkirjoittaminen, Article Writing, haamukirjoittaminen

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