Task:
We need a creative which would deliver the following message: with these 3 Airbus fuel solutions you can constantly reduce fuel consumption and constantly save money.
IMPORTANT:
It is important not to make commitments with this video as usually numbers can slightly differ from one to another aircraft.
Avoid greenwashing like, for example, using too many green colours in the video.
Format
We need 2 types of deliverables:
1 - An Animated video with data presented in a creative way. We see it a 2D video. Its important that you understand how to present the data in a creative way, please see the reference below.
This Video will be used on social media (linkedIn)
There shall be a text over the video, no voiceover is required.
2 - JPG with the same data represented in a creative way. Images will be used in email campaigns.
The basic idea is a bubble or a pie chart, where sections inside the chart change while we are telling our story. Reference for inspiration [login to view URL]
The precised task with text and numbers will be given. There are 3 solutions and we will give you the numbers per each one: amount of fuel saved, CO2 less emitted and money saved.