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I'm looking Performance Marketing & Marketing Analytics Specialist (Freelancer) Role Overview We are looking for a freelance marketing expert who can set up, manage, and optimize performance marketing campaigns while implementing user behavior tracking and analytics to improve conversion rates for our mobile app. The candidate should have strong experience with Meta Ads, Google Ads, event tracking, and marketing automation tools like CleverTap. Key Responsibilities 1. Performance Marketing Setup Create and manage campaigns on Meta Ads (Facebook & Instagram) Create and manage campaigns on Google Ads (Search, Display, YouTube, UAC/App campaigns) Optimize campaigns for cost per lead (CPL) and customer acquisition 2. Event Tracking & Analytics Set up event tracking for user journey such as: App Install Sign Up Package View Booking Started Payment Initiated Payment Completed Implement conversion tracking and attribution 3. Tool Integration Setup and configure: CleverTap (user behaviour tracking & automation) Firebase / GA4 Meta Pixel / Conversion API Google Tag Manager App install attribution tools (if needed) 4. Funnel Optimization Analyze and optimize the marketing funnel: Ad → App Install → Signup → Package Selection → Payment Identify drop-offs and suggest improvements. 5. Marketing Automation Using CleverTap: Set up push notifications Set up behavior-based campaigns Retarget users who drop before payment Create user segmentation 6. Dashboard & Reporting Create a simple performance dashboard tracking: Cost per install Cost per signup Cost per purchase Conversion rate ROAS Tools allowed: Amplitude GA4 Looker Studio CleverTap analytics Required Skills Meta Ads Manager Google Ads CleverTap Firebase / GA4 Conversion tracking setup Marketing funnel analysis Mobile app marketing Retargeting campaigns Preferred Experience Experience working with mobile apps Experience with app install campaigns Experience with conversion optimization Experience managing ₹10L+ monthly ad budgets Deliverables The freelancer should: Setup complete event tracking Setup marketing funnel analytics Setup CleverTap automation Launch and optimize Meta & Google campaigns Create weekly performance reports
Projektin tunnus (ID): 40286824
18 ehdotukset
Etäprojekti
Aktiivinen 8 tuntia sitten
Aseta budjettisi ja aikataulu
Saa maksu työstäsi
Kuvaile ehdotustasi
Rekisteröinti ja töihin tarjoaminen on ilmaista
18 freelancerit tarjoavat keskimäärin ₹18 328 INR tätä projektia

Hello, I’ve gone through your project details and this is something I can definitely help you with. With 10+ years of experience in mobile and web app development, I specialize in leveraging tools like Meta Ads, Google Ads, and CleverTap to optimize performance marketing campaigns. My approach focuses on clean architecture and scalable solutions to track user behavior effectively and improve conversion rates. I will set up event tracking for critical user journeys, implement conversion tracking, and optimize your marketing funnels to enhance performance. Additionally, I will create a user-friendly performance dashboard to monitor key metrics like Cost per Install and Conversion Rates. Here is my portfolio: https://www.freelancer.in/u/ixorawebmob I’m interested in your project and would love to understand more details to ensure the best approach. Could you clarify: 1. Have you previously set up any marketing campaigns, or is this a fresh start? Have you previously set up any marketing campaigns, or is this a fresh start? Let’s discuss over chat! Regards, Arpit Jaiswal
₹27 750 INR 1 päivässä
7,1
7,1

Hello, I will help you generate high-quality leads and grow your brand through strategic digital marketing. With 10+ years of experience, I focus on building data-driven campaigns that don’t just increase visibility — but convert audiences into real customers. 1. Digital Marketing Lead Generation Plan ✔ Complete Social Media & Ad Account Management ✔ Lead-Focused Content & Creative Strategy ✔ High-Converting Facebook & Instagram Ads ✔ Smart Audience Targeting & Retargeting Funnels ✔ Landing Page & Conversion Optimization Support ✔ Competitor Research & Market Analysis ✔ Performance Tracking & ROI Optimization ✔ Detailed Growth & Lead Reports My goal is simple: Attract the Right Audience → Capture Quality Leads → Increase Sales. Let’s collaborate and build a powerful lead generation system for your business. Many thanks, Anju MA,
₹15 000 INR 30 päivässä
6,4
6,4

Are you currently running any campaigns for the app, or will this be a fresh setup for both tracking and performance marketing? With 7+ years of experience in performance marketing and analytics, I help businesses build data-driven campaigns that improve acquisition and conversion rates. I can set up and manage Meta Ads and Google Ads for app installs and user acquisition while implementing full event tracking using GA4, Firebase, and Google Tag Manager. I will configure Meta Pixel/Conversion API, integrate CleverTap for behavioral automation, and build a clear funnel from ad → install → signup → payment. I also create dashboards in Looker Studio and deliver weekly reports with CPI, CPA, conversion rate, and ROAS insights. I’m a full-time freelancer ready to support your app growth. Thank you, Jojo.
₹30 000 INR 30 päivässä
5,3
5,3

As a performance marketing specialist with in-depth knowledge and experience in Meta Ads, Google Ads, CleverTap, Firebase/GA4, and other analytical tools, I am well-equipped to handle all your project requirements. With a solid background in mobile app marketing and conversion optimization, I understand the intricacies of running successful app install campaigns and improving conversion rates for enhanced user experience. My ability to set up event tracking, attribution modeling and implement behavioral targeting campaigns using CleverTap will contribute significantly to your platform by optimizing your marketing funnel and increasing ROAS to ultimately generate more conversions. Furthermore, my dedication towards quality work and an unwavering commitment to meeting deadlines makes me a reliable freelancer you can count on for unparalleled results. Together, we will move closer to your goals of slashing CPLs while capturing more target audience through outcome-oriented campaigns. If you're looking for both a creative problem-solver who never shies away from diving deep into data and a team player who is open to collaboration while respecting project scope; then let's work together on your project! I'm here to bring success into your endeavors.
₹12 500 INR 7 päivässä
5,3
5,3

Hey Mate , Good afternoon! I’ve carefully checked your requirements and really interested in this job. I’m full stack node.js developer working at large-scale apps as a lead developer with U.S. and European teams. I’m offering best quality and highest performance at lowest price. I can complete your project on time and your will experience great satisfaction with me. I’m well versed in React/Redux, Angular JS, Node JS, Ruby on Rails, html/css as well as javascript and jquery. I have rich experienced in Analytics, Google Analytics, Internet Marketing, Conversion Rate Optimization, Google Ads, PHP and Facebook Marketing. For more information about me, please refer to my portfolios. I’m ready to discuss your project and start immediately. Looking forward to hearing you back and discussing all details.. Thanks & Regards
₹27 750 INR 2 päivässä
4,5
4,5

+Proven Performance: With over 7 years of experience working with clients across various sectors, I have consistently been able to deliver measurable results. My breadth of knowledge in performance marketing, especially on Meta Ads and Google Ads, allows me to create and manage campaigns while optimizing for cost per lead, a crucial aspect of your project. Additionally, my expertise in marketing analytics will ensure that your user behavior is effectively tracked, conversion rates are improved, and we are able to make data-driven decisions at every step. +Mobile App Savviness: Accentuating my suitability for this project is my extensive experience working with mobile apps, including handling app install campaigns and optimizing funnels specifically for mobile platforms. Furthermore, I am highly skilled with CleverTap (something you prefer), which will enable me to set up automation effectively and retarget users who may have dropped off before payment.
₹12 500 INR 30 päivässä
3,6
3,6

Hello, I see you need a specialist to handle performance marketing and analytics for your mobile app, focusing on setting up and optimizing campaigns on Meta Ads and Google Ads while implementing detailed user behavior tracking. Your goal to improve conversion rates through precise event tracking and marketing automation is clear. You require comprehensive setup of event tracking for key user actions like app installs and payments, integration of tools such as CleverTap, Firebase, GA4, and Meta Pixel, plus funnel analysis to identify drop-offs. Additionally, you want ongoing campaign optimization and weekly performance reports to track cost per install, signup, and purchase. I’ve built and optimized app install campaigns using Meta Ads and Google UAC, integrating Firebase and GA4 for event tracking, and configured CleverTap for user segmentation and behavior-based push notifications. This hands-on experience directly aligns with setting up your marketing funnel and automation to boost conversions efficiently. I can complete the full setup, campaign launch, and initial optimization within three weeks. Let’s discuss your specific app details so I can tailor the strategy precisely to your needs.
₹13 750 INR 7 päivässä
2,7
2,7

With my over 17 years of experience, I've amassed an extensive skill set well-aligned with your project requirements. Specifically, my expertise in Meta Ads Manager, Google Ads, and CleverTap make me confident in my ability to effectively set up, manage and optimize your performance marketing campaigns. Additionally, my proficiency with Firebase/GA4 and Conversion tracking setup will ensure that we're not just driving traffic but also gaining valuable insights and data to improve conversion rates. In my tenure as a full-stack developer, I've worked extensively on mobile apps—this hands-on experience with mobile apps very relevant for your project. My understanding of app install campaigns and conversion optimization is definitely a boon. You mentioned a ₹10L+ monthly ad budgets in your preferred experience, and I am comfortable managing projects of that scale. Further boosting your confidence in me; I'm very familiar with the tools listed like Amplitude, GA4, Looker Studio to name a few. Let's not forget about the SEO factor! As a marketer donning a development hat, I can assure you of high-performance enterprise-grade architectures for an optimized digital presence. In short—I have the technical breadth and depth to go beyond just setting up analytics and optimize conversion rates; having built clean architecture systems ensuring long-term scalability throughout my career. So let’s join hands to build impactful marketing strategies together!
₹25 000 INR 30 päivässä
0,3
0,3

You need a solution that actually works—I’m here to deliver it, start to finish, no delays I can set up and manage your performance marketing for your mobile app end-to-end. This includes Meta & Google Ads campaigns, full event tracking (app install → payment), CleverTap automation, GA4/Firebase integration, and funnel optimization to reduce drop-offs. You’ll get complete campaign setup, behavior tracking, retargeting flows, and weekly performance reports — all aimed at improving CPL, conversions, and ROAS. Ready to start immediately.
₹12 500 INR 7 päivässä
0,0
0,0

I've managed Meta Ads and Google Ads campaigns for mobile apps, optimizing for CPL and customer acquisition. I'll set up and manage campaigns on Facebook, Instagram, Google Search, Display, YouTube, and UAC/App campaigns, and implement event tracking with CleverTap. I'll focus on improving conversion rates for your mobile app. I can start right now. Let's chat!
₹14 408 INR 7 päivässä
0,0
0,0

Hello , I saw your project and I’d be happy to assist. I’ve completed similar work involving Facebook Marketing, Internet Marketing, Google Analytics, Google Ads, Analytics, Conversion Rate Optimization and PHP and can start right away. Could you share the main goal of the project? Thanks
₹12 500 INR 2 päivässä
0,0
0,0

I have 6+ years of experience in performance marketing and marketing analytics, working with mobile apps and e-commerce brands to build data-driven campaigns that improve acquisition and conversion rates. I can help you set up, manage, and optimize your complete marketing ecosystem—from paid ads to event tracking, analytics, and automation. My approach: Performance Marketing Setup • Create and manage campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, and App campaigns) • Optimize campaigns to reduce cost per install, cost per signup, and customer acquisition cost Event Tracking & Analytics • Implement full user journey tracking: App Install → Sign Up → Package View → Booking Started → Payment Initiated → Payment Completed • Configure conversion tracking and attribution for accurate performance measurement Tool Integration • Set up and connect CleverTap, Firebase / GA4, Meta Pixel, Conversion API, and Google Tag Manager • Configure app install attribution tracking if required Funnel Optimization • Analyze the full marketing funnel from Ad → Install → Signup → Package Selection → Payment • Identify drop-off points and recommend improvements to increase conversions Deliverables: – Complete event tracking and analytics setup – Marketing funnel optimization plan My goal is to build a fully trackable and optimized marketing system that drives measurable growth for your mobile app.
₹12 500 INR 9 päivässä
0,0
0,0

Greetings Sir/Madam, I am a strong fit for your project. Your need for seamless event tracking and marketing funnel optimization for your mobile app clearly demands clean, automated solutions integrated with tools like Meta Ads and CleverTap. With my expertise in AI automation, web/app development, and digital solutions, I can efficiently set up, manage, and optimize your campaigns while configuring precise user behavior tracking. While I am new to Freelancer, I have strong real-world experience and have completed multiple successful projects off the platform. Could you please share your primary goals and timeline for this campaign? Best regards, Mpumelelo Mabena
₹18 750 INR 30 päivässä
0,0
0,0

I’m very interested in your Performance Marketing Analytics project. My background is in Data Science and Data Analysis, and I have experience working with datasets to extract insights that support better business and marketing decisions. I can help analyze campaign performance data and evaluate key marketing metrics such as CTR, CPC, CPA, conversion rate, and ROAS. By organizing and analyzing the data properly, it becomes easier to identify patterns, measure campaign effectiveness, and discover opportunities to improve performance. My workflow usually includes data cleaning, exploratory data analysis, identifying trends, and creating clear visualizations or dashboards that help stakeholders understand the results quickly. I mainly work using Python (Pandas, NumPy), SQL, and data visualization tools like Matplotlib, Seaborn, and Power BI to transform raw marketing data into actionable insights. I would be happy to discuss the project further and understand your analytics goals. Best regards, Doha Mahmoud Data Scientist | Data Analysis | Machine Learning
₹25 000 INR 6 päivässä
0,0
0,0

Hyderabad, India
Liittynyt lokak. 1, 2023
₹1500-12500 INR
₹1500-12500 INR
₹12500-37500 INR
$750-1500 USD
₹1500-12500 INR
₹1500-12500 INR
$15-25 CAD/ tunnissa
$150-155 AUD
₹100-400 INR/ tunnissa
₹37500-75000 INR
£20-250 GBP
₹1500-12500 INR
$10-30 USD
$10-30 USD
₹600-1500 INR
$750-1500 USD
$100 AUD
₹600-1500 INR
₹600-1500 INR
₹100-400 INR/ tunnissa
₹1500-12500 INR
$30-250 AUD
$250-750 USD
₹250000-500000 INR
$1000-40000 CAD