Google Shopping Ads Sales Boost

I run an aquarium-focused e-commerce store and I’m ready to scale online sales by leaning hard into Google Shopping Ads. Traffic growth is my immediate priority, and Shopping is the channel I believe will move the needle fastest. Here’s what I need help with right now: • Audit and clean up the existing Google Merchant Center feed (≈250 SKUs, live animals, aquatic plants and aquarium accessories) • Build or restructure Shopping campaigns inside Google Ads with a clear ROAS target and smart bidding strategy • Segment the feed so top-margin products are pushed hardest while low-margin items still get visibility • Set up conversion tracking correctly via GA4 and GTM, making sure the entire funnel (impression → click → purchase) is measurable • Craft compelling product titles, descriptions and image best-practices to win auction share against larger competitors • Provide a brief performance roadmap: expected spend, key metrics, break-even CPA, and how you’ll keep me informed Once Shopping is humming, I do plan to branch into Meta remarketing, SEO for our niche keywords, and even influencer/affiliate partnerships, so there’s room for a longer-term collaboration if results are solid. Acceptance criteria for this first phase 1. Merchant Center feed approved with zero critical errors 2. Shopping campaign live for at least one full week with tracking verified 3. First-month ROAS benchmark agreed and reported inside Google Ads & GA4 dashboards 4. A concise hand-off document so I understand how to scale or adjust bids myself if needed Tell me briefly about a similar e-commerce account you’ve scaled with Shopping, the average ROAS you achieved, and any hurdles you solved (feed disapprovals, policy issues, etc.). I’ll share account access once we confirm fit. my URL is: [login to view URL]

Project ID: 40452171