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Lumo – Brand & Visual Identity Brief Project Overview I’m building Lumo, a modern orthodontic platform for general dental practices. Lumo is not just an aligner product—it’s a complete system that helps dentists deliver orthodontics more simply and efficiently through: Clear workflows Remote monitoring Reduced chair time High-quality outcomes We need a premium, scalable visual identity that works across both: Dentist-facing materials (primary) Patient-facing marketing (secondary) Objective Create a clean, modern, and flexible brand system that can grow with the business. The first phase includes: Logo system Visual identity direction Foundational brand assets Brand Direction Lumo should feel: Minimal and modern Clinically credible but not cold Calm and confident Premium but accessible System-led (not cosmetic-led) Important This is NOT: A typical dental brand A cosmetic “smile makeover” brand A playful or gimmicky identity Logo Direction The logo should: Be primarily typography-led (wordmark: “lumo”) Avoid literal dental references (no teeth, smiles, braces) Feel clean, balanced, and modern Work across digital and print environments Style Preferences Lowercase “lumo” preferred Soft, slightly rounded sans-serif Strong spacing and simplicity Optional subtle abstract mark (not required) Colour Direction Core palette should be: Blue / navy (primary trust colour) White (clean base) Optional accents: Soft lavender or light blue Overall feel: Clean, soft, modern—not overly bright or clinical Where the Brand Will Be Used The identity needs to work across: Website & landing pages CRM / internal tools Presentation decks Marketing ads Social media Future mobile applications Deliverables (Expanded Package) 1. Logo System Primary logo (horizontal + stacked) Icon / favicon / app icon Black, white, and single-colour versions Responsive variations 2. Brand Guidelines (Lightweight) Logo usage rules (spacing, sizing) Colour palette (HEX/RGB) Typography recommendations Do’s and don’ts 3. Mood Board Visual direction (imagery style, UI feel, tone) Colour application examples Typography feel This is important to align on the “look” before scaling 4. Landing Page Concept (1 page) A simple homepage mockup showing: Hero section Messaging style Layout and spacing How the brand works in context Doesn’t need to be coded—just design 5. Marketing Ad Concepts (2–3 examples) Simple ad visuals showing: How Lumo appears in paid social Typography + imagery usage Tone of messaging Acceptance Criteria The work will be approved when: The logo is clear, legible, and distinctive at small sizes The identity feels modern and premium (not generic dental) The system works across both dentist and patient contexts All files are delivered in editable formats (AI, SVG + PNG) The overall brand feels scalable beyond just aligners File Requirements AI / SVG (vector files) PNG exports Basic organised folder structure Creative References (Style Only) We like the feel of: Apple (minimal, premium) Aesop (clean, understated) Invisalign (clinical but modern) Working Style We’re looking for: A designer who can think beyond just a logo Someone who can interpret brand direction, not just follow instructions We’re happy to: Review early sketches Provide feedback quickly Move fast toward final delivery
Project ID: 40381440
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30 freelancers are bidding on average £440 GBP for this job

Hi, Lumo feels like a system first brand, not just a logo, and that’s the right direction for something built around workflows and clinical efficiency. The approach will focus on a clean, typography led wordmark in lowercase with balanced spacing and a soft rounded feel so it stays approachable but still premium. The identity will be built to scale across product, marketing and internal tools, keeping it consistent for both dentists and patients without leaning into typical dental visuals. Alongside the logo system, the visual direction, landing page concept and ad samples will help define how Lumo actually lives in real use, not just as a mark. Worked on minimal brand systems and UI aligned identities before, so structure, hierarchy and consistency stay strong. Portfolio: https://www.freelancer.com/u/Humaumair12 best regards, Huma
£625 GBP in 7 days
5.4
5.4

As the architect of sophisticated and tasteful brand identities, I believe my skillsets in Adobe Illustrator and Typography make me a natural match for your project. I pride myself on delivering poignant design concepts that transcend ordinary expectations and align with your broader brand vision. I'm eager to bring your Lumo orthodontic platform to life by crafting its logo in a manner that's both minimalist and modern. Consistent with your project objectives, I understand the need for a clean and balanced logo system which can appeal to both dentists and their patients. My approach entails scrutinizing every detail, from the typography – preferring lowercase 'lumo' - to creating a controlled color palette as per your preferences. Depending on your preference, I'll also curate stylish Optional accents, reflecting a soothing ambiance while maintaining a sense of credibility. In practice, I've found that interpreting brand directions rather than just following instructions is key in this field. My strength lies in my ability to create visuals that resonate deeply with people's emotions – this is especially important when designing for medical fields like Lumo. By conducting an extensive mood board exercise and sketching out early designs for quick review, feedback, and subsequent refinements, I'm committed to delivering on your requirements in the most strategic and effective manner possible. Trust me with your Lumo Brand appreciation & satisfaction are guaranteed!
£700 GBP in 7 days
3.1
3.1

Hello, Lumo has the potential to stand apart because it is positioning orthodontics as a system rather than a product, and that distinction needs to be immediately visible in the brand. I understand you are not looking for a typical dental identity, but a refined, typography led system that feels modern, calm, and clinically credible while remaining approachable across both professional and patient facing touchpoints. My approach will begin with exploring clean, lowercase wordmark concepts for “lumo” using soft, rounded sans serif styles with precise spacing to create a distinctive and scalable identity. From there, I will build a cohesive visual system including a restrained color palette, structured layout principles, and minimal yet expressive applications across a landing page and ad concepts. I focus on clarity, balance, and long term scalability so the brand feels consistent across digital platforms, tools, and future expansion. I can provide relevant samples of similar work upon request Please come over chat and discuss your requirement in a detailed way.
£350 GBP in 7 days
2.5
2.5

Warm Hello! We can shape Lumo into a premium, system-led brand that feels modern, calm, and clinically credible—built to scale across product, marketing, and internal tools. We are a team of 62 professionals with over 9 years of experience in brand identity, healthcare design, and product-led visual systems. Here’s how we can help: Design a refined, typography-led “lumo” wordmark (lowercase, soft sans-serif) with precise spacing and scalable variants Build a clean visual identity system (navy/blue + white, subtle accents) that works across dentist and patient contexts Create a lightweight brand guide covering logo usage, color system, typography, and clear do’s/don’ts Develop a mood board to lock in direction (Apple/Aesop-inspired minimalism with clinical clarity) before scaling Deliver a landing page concept and 2–3 ad visuals to demonstrate real-world application of the brand Provide all assets in AI, SVG, PNG with organized, production-ready files To align perfectly with your vision, could you clarify: Should the tone lean more “clinical SaaS platform” or slightly warmer “patient-friendly system”? Any preference for typography references (closer to geometric or humanist sans-serif)? Will the landing concept follow an existing wireframe or should we propose layout direction? We’re ready to explore initial concepts quickly and iterate with you to build a distinctive, scalable identity that goes far beyond a typical dental brand.
£500 GBP in 7 days
0.0
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Washington, United Kingdom
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