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Xander & Co is a Melbourne-based startup launching our first product hopefully launching start of 2027. We're a brand-new company with no existing visual identity, and we're looking for a designer to create our logo and core brand identity from the ground up. This is a full brand identity package, not just a logo — we need something that feels premium, trustworthy, and practical (think Portier, Seena, or Sable BEBE — not cutesy or toy-like). A detailed creative brief is ready to share with shortlisted candidates, covering target audience, brand positioning, tone of voice, and colour direction. Scope of Work / Deliverables: Primary logo (full lock-up: name + icon) Standalone icon/submark (for social avatars, favicon, small-scale use) Full colour palette with hex/CMYK/Pantone values Typography selections (primary + secondary typefaces) Basic brand guidelines document (2–4 pages: logo usage, clear space, colour, type, do's and don'ts) Optional (if within budget): social media profile assets — avatar + 1–2 post templates All files delivered in AI/EPS (vector), PNG (transparent background), and SVG, plus a PDF brand guide. Requirements: Proven experience in logo design and brand identity (please share a portfolio, particularly any consumer product, baby/family, or lifestyle brand work) Comfortable designing a mark that works at both large scale (packaging) and small scale (app icons, embroidery) Strong communication skills and ability to work through a couple of feedback rounds. To Apply, Please Include: Your portfolio or 3–5 relevant past projects (logo/brand identity work preferred) Your estimated timeline for this scope A brief note on your process (how many concepts/revisions are typically included)
Project ID: 40641791
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82 freelancers are bidding on average $3,552 AUD for this job

Hi, I am available and ready to start, you can award us. Could you please share the creative brief, product details, target audience, and any visual references you feel align with the premium direction? Please confirm whether you already have preferred colours or typography, and whether the optional social media assets should be included in the initial scope. I’d also like to know your target timeline and preferred number of initial concepts/revision rounds. I can deliver complete, scalable brand assets in AI, EPS, SVG, PNG, and a concise PDF brand guide.
$3,000 AUD in 5 days
9.2
9.2

Hi, I am interested in your "Xander & co" logo and brand identity design project. Please come to a direct chat so we can discuss more on your project. Kindly take a look at my previous work my Portfolio: https://www.freelancer.com/u/iarena With regards, Rupa.
$3,000 AUD in 7 days
8.8
8.8

GoodDay, I’ve gone through your project description in detail and understand your expectations for “Logo & Brand Identity Design for New Baby Product Startup (Xander & Co)”. My name is Sabina, a professional artist/designer with over a decade of experience, focused on producing clean, engaging, and well-executed creative work. I’ve completed multiple projects similar to this, utilizing skills such as Corporate Identity, Graphic Design, Packaging Design, Photoshop, Adobe Photoshop, Branding, Logo Design, Adobe Illustrator, Digital Design and Typography, and following a structured workflow that ensures consistency, creativity, and on-time delivery. You can view examples of my relevant work here: https://www.freelancer.com/u/ArtisticQueens For this project, my working process would be: • Gaining a clear understanding of your goals and requirements • Preparing and submitting an initial concept or draft • Refining the work based on your feedback • Finalizing and delivering all files as requested I can complete this within your required timeline, with pricing that balances quality and value. I look forward to discussing this further and getting started. Kind regards, Cartoon & Comics
$4,440 AUD in 20 days
7.9
7.9

Hello, Xander & Co needs an identity that feels premium and considered for modern parents, without falling into the typical cute baby-brand aesthetic. I’d build the system from the ground up so the primary logo, submark, typography and colour palette feel equally strong on packaging, digital touchpoints and even embroidery. My process includes 2–3 initial identity directions, refinement of the selected concept, and two feedback rounds, followed by the complete vector package and 2–4 page brand guide. I’d estimate 7–10 days for the full scope. Portfolio: https://www.freelancer.com/u/Humaumair12 Warm Regards, Huma
$4,000 AUD in 7 days
7.8
7.8

Hello, Xander & Co sounds like a strong brand to build from the ground up, and your reference positioning is very clear. I understand you’re after something premium and trustworthy rather than overly playful, which is exactly the kind of balance that matters for modern baby/product branding. I’d approach this with a few strong identity directions first, then refine the selected route into a complete logo system and concise brand guide. If shortlisted, I can share relevant logo and consumer-brand work and walk you through my process here on the platform.
$3,000 AUD in 7 days
7.4
7.4

Hi, I’m Steve from Pixel Inq, a Melbourne-based graphic and web design business with more than 14 years of professional experience. Xander & Co needs more than an attractive logo. It needs a confident identity that feels premium and trustworthy to parents, works naturally across packaging and digital channels, and remains clear at small sizes for icons or embroidery. That combination of brand judgment and production knowledge is where my experience adds real value. I’ll develop a considered visual direction from your positioning and creative brief, then build it into a practical identity system covering the primary lock-up, submark, colour palette, typography and clear usage guidance. My print and packaging background also means the identity will be designed with real-world reproduction in mind from the outset. What you get: • Strong initial brand concepts • Considered refinement of the selected direction • A versatile logo system and editable vector artwork • Clear colour, typography and usage specifications • A concise, practical brand guide Relevant work is available on my Freelancer profile and at https://pixelinq.net.au. I’d welcome the opportunity to build Xander & Co into a distinctive Melbourne brand with the foundations to grow. Steve
$3,000 AUD in 15 days
6.8
6.8

Hi there! My name is Shagun (Preferred Freelancer) ✔️ I understand you’re looking for a professional logo and complete brand identity for your business. I can create a clean, modern, and memorable visual identity with a strong logo, suitable typography, colour palette, and supporting brand elements. I’ll ensure everything feels consistent, professional, and versatile across digital and print applications. Portfolio ➡️ https://www.freelancer.in/u/Shagun08?w=f&ngsw-bypass= I’d love to discuss your brand vision and requirements. Let’s connect for a quick chat—I’m available to start. Thank you for your consideration! Shagun ❣️
$3,000 AUD in 3 days
6.4
6.4

Hi Sir, Greetings! We would love to work with Xander & Co on building the brand identity from the ground up. The direction you described premium, trustworthy and practical rather than overly cute or toy-like — is clear, and we’d keep that consistent from the main logo down to packaging, social icons and embroidery-sized applications. Our process would be: • Review your detailed creative brief and references • Present 4–5 initial identity directions • Refine the selected concept through 5 feedback rounds • Finalise primary logo + standalone submark • Define colour palette and typography • Create a concise brand guideline covering correct usage • Deliver AI/EPS, SVG, transparent PNG and PDF files We can also include the social avatar and 1–2 reusable post templates if required. Estimated timeline: around 2–3 weeks, including feedback rounds. We’re happy to share relevant branding/identity work and review your full creative brief before starting. Warm Regards Sandeep OMANGOM
$4,000 AUD in 7 days
5.7
5.7

Hi, I’m Jagjeet — with 10+ years of experience in logo design and brand identity. I can build Xander & Co’s visual identity from the ground up with a premium, trustworthy, and timeless direction that works across packaging, digital, and small-scale applications. What I’ll deliver: • Primary logo + standalone icon/submark • Complete color palette & typography system • 2–4 page brand guidelines • AI, EPS, SVG + transparent PNG files • Optional social avatar & post templates I’ll develop several distinct concepts, refine the selected direction through feedback, and ensure the final identity is scalable and production-ready. Ready to start immediately. Best regards, Jagjeet Singh
$3,000 AUD in 4 days
5.5
5.5

Hola, Xander & Co me parece un proyecto con muchísimo potencial. Me gusta especialmente que busquen una marca para bebés que se sienta premium, confiable y contemporánea, sin caer en lo típico de “baby brand” lleno de colores pastel, ilustraciones infantiles o recursos demasiado cute. Trabajaría la identidad desde esa idea: una marca limpia, sofisticada y funcional, capaz de verse impecable tanto en packaging como en una etiqueta pequeña, un avatar o incluso un bordado. Puedo desarrollar: * Logo principal + icono/submark. * Sistema de color completo con HEX, CMYK y Pantone. * Tipografías principales y secundarias. * Versiones adaptadas a distintos tamaños y aplicaciones. * Brand guide de 2–4 páginas. * Assets para redes sociales, si entran dentro del alcance. * Archivos AI, EPS, SVG, PNG y PDF. Mi proceso parte del posicionamiento y público objetivo para desarrollar conceptos que tengan una razón detrás, no solamente una estética atractiva. Presento distintas direcciones iniciales, seleccionamos una y la refinamos con las rondas de feedback necesarias para llegar a una identidad sólida y lista para el lanzamiento. Puedo trabajar dentro del timeline que necesitan para el lanzamiento de 2027 y mantener una comunicación muy fluida durante todo el proceso. Les invito a ver mi portfolio, especialmente mis trabajos de branding e identidad visual. Saludos, Gaby
$3,250 AUD in 10 days
4.9
4.9

Melbourne, Australia
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