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Reflective Essay

Consumer experiences have become centrally important in contemporary culture, and hold the key to competitive advantage in the marketplace. Pine and Gilmore write that experiential marketing and consumption, customer-experience enhancement, and what they call sensorial marketing all help create engaged customers. They argue that consumers are looking for experiences that fire their imaginations and yield transformations.

Choose a brand that you like/love/admire and analyse the ways in which the brand creates a positive transformational experience for its devoted ‘followers’ or ‘fans’.

You are expected to draw on a range of academic and non-academic sources in your essay, including books, book chapters, journal articles and conference papers as well as trade magazines, websites, popular press, etc. As a guide, you should have about 20 references in your essay.

Length: 2000 words +/- 10%

This is an ESSAY. It is to be very reflective. I will allow you to choose the company as long as it is within reason.

Please note that within the essay can you mention and relate to a SWOT Analysis and if relevant, share price reference with diagrams for a SWOT Analysis and Share Price reference (if relevant) in the appendix.

It is to be of HIGH standard, so please ensure punctuation/spelling is correct etc.

Regards

Taidot: Tutkimusten kirjoitus, Tekninen kirjoittaminen

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( 14 arvostelua ) Glasgow, United Kingdom

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