Congratulations! It is the year 2020 and you have just received The Young ICT Entrepreneur Award and your face is on the cover of Time magazine! This is for your innovation that exploited current and emerging digital technologies and created a new business/product/service/application/technology or business model that the world had not known about before and that delivered great benefits to users. You wonder why no-one had thought of the idea before; the media is amazed at its popularity.
Your task is to go back in time to 2015 and write the Proposal/Business Plan for starting your new company that won essential investor capital to commercialise your innovation. The Business Plan was presented to “Angel Investors”; very experienced venture capital business people who support only a small number of start-up companies based on a unique proposition. It was difficult to get an opportunity to present your Business Plan and even more difficult to convince them of the soundness of your idea. Typically the Angel Investors only invite back for further discussions one out of every 20 entrepreneurs who present to them.