Professional website package design työt

I need a savvy designer to create a 728x90 pixel banner that showcases my company's services. Utilising my company logo and product images, I'm seeking to urgently craft an eye-catching and informative banner that successfully conveys the depth and quality of...showcases my company's services. Utilising my company logo and product images, I'm seeking to urgently craft an eye-catching and informative banner that successfully conveys the depth and quality of the services we offer. Key Responsibilities: - Develop a 728x90 pixel web banner - Incorporate the company logo and product visuals Ideal Skills and Experience: - Experience in digital design - Proven success in banner design - Expertise in integrating images into compelling banner designs - Quick t...

ANDROID APP CHANGES 1. LOGO (IN ALL PLACES INCLUDING OUTSIDE APP ICON) 2. NAME – JK KALYAN 3. COLOR THEME a. SPLASH SCREEN – BLACK BACKGROUND b. APP THEME COLOR – (i) orange - #FFA500 (ii) black - #000000 4. Package name – mix of “Jkkalyan” and “harimblr” 5. URL and api end points as per SERVER codes to ensure app and admin run smoothly. android and web Revamp Web admin changes 1. Site’s homepage – name and logo change 2. Admin login page name and logo change 3. Admin dashboard inside name and logo change. 4. inside dashboard – navigation bar css change to black color words and white background and text change of menu items. Any other small change left will be informed in freelancer chat system. In the end provi...

I require a highly skilled WordPress developer capable of building a website for my instrumentation company. This project requires a professional look and feel that aligns with our brand, offering services like manpower assistance, instrumentation, and electrical solutions. We aim to establish an online presence that effectively showcases our expertise, services, and commitment to excellence in the field. Ideal Skills and Experience: - Proven WordPress Development - Portfolio showcasing past website builds - Experience in creating professional and clean interfaces To submit a compelling application, freelancers should include past work evidence demonstrating their prowess in WordPress development. I'm open to creative inputs and look forward to form...

I'm on the lookout for a skilled video editor who can breathe life into my social media and YouTube content. My ideal editor understand...life into my social media and YouTube content. My ideal editor understands the ins and outs of producing engaging, fast-paced, quick cut style videos. Here's what I'm looking for: • Proficiency in fast-paced, quick cut video editing. • Experience in creating impactful social media and YouTube videos. • Ability to work independently under time pressure. • Creativity and attention to detail. • Professional editing skills. • Familiarity with social media platforms. Please include samples of your previous work, especially projects with a similar editing style. Take note: I'm interested in long-term...

I require a unique and creative design for an Agarbatti box, targeting all audience for non bamboo agarbatti. The design should distinctly reflect a vintage style, setting it apart from contemporary and modern designs. The color scheme should primarily incorporate warm colors like Reds, Oranges, and Yellows. Ideal Skills and Requirements: - Experience in vintage-style design. - Experise in package design, preferably for similar products. - Strong sense for color matching and composition. - Able to incorporate warm colors in an appealing and balanced way. - Knowledge of the design preferences typical to an adult demographic.

Budget $50. Looking for a creative designer to ...concept. - Deliver the final logo in various file formats (AI, PSD, PNG, JPEG) suitable for both digital and print use. **Ideal Skills and Experience:** - Strong portfolio in modern logo design - Proficiency in Adobe Illustrator or similar design software - Excellent communication and ability to understand brand vision - Experience in creating versatile logos that work across different platforms **Project Outcome:** You will provide us with a modern, versatile logo that resonates with our audience and reaffirms our place in the market. This logo will be used across all our branding materials, from our website to marketing collateral, so it needs to encapsulate our brand's essence perfectly. Excited to see your c...

... enhanced_drop_down: ^0.1.7+1 intl: # The following adds the Cupertino Icons font to your application. # Use with the CupertinoIcons class for iOS style icons. cupertino_icons: ^1.0.2 share: # play bell sound kplayer: #macOS # audioplayers: # address picker google_place: ^0.4.7 flutter_google_places: ^0.3.0 # date picker date_time_picker: ^2.1.0 # encryption package encrypt: ^5.0.1 # printer packages # flutter_usb_printer: ^0.1.0 blue_thermal_printer: ^1.1.8 # printing: ^5.6.6 # NETWORK flutter_esc_pos_network: ^0.0.3 flutter_esc_pos_utils: ^0.1.4 # usb flutter_pos_printer: ^1.0.4 quick_usb: ^0.3.0 # local db sqflite: ^2.0.2 path_provider: path: # speed dial material_speed_dial: ^0.0.6 # sqlite for windo...

I am in need an audio expert to perform a cleanup on my video file exceeding 5 minutes in length. The project entails three key areas: - Removing background noise. - Enhancing voice clarity. - Balancing audio levels. The primary content of the audio is conversation, so the ideal freelancer for this job would possess specialized skills in isolating and enhancing vocal audio, while diminishing unwanted noise. Experience with projects involving conversation-based audio is a plus.

Bangladesh photoshop designers have done this work so far. I am still working with a Bangladesh website designer for the website needs. This posting is to CONTINUE making food package artwork. Most of the template work on the next 7 food packages is done. The designer neds to be able to quickly change a image to TRY out a new idea. For example you need to be able to QUICKLY alter the background in an image to a different color etc The designer needs to WORK SOLO - no companies no groups....I want to work one on one with the designer. I will give you a test before awarding project and see if you do know photoshop. I have spent a great deal of time with people who bid and do not know photoshop. There are too many details to go into here but I will post a few photos t...

...Project:(Breif Video Attached) The project aims to achieve the following objectives: A) User Side: Create a new route "/qbank" that displays the Card view of all the practice sets based on the current logged-in user and chosen syllabus. Display all "skill_id" entries corresponding to the current user's "sub_category_id" on the MySQL table, considering factors such as user subscription status and active package. B) Admin Side: "Manage Test" Section - [Quizzes] and [Exam] Sections: B.1 While Viewing Question: Implement a feature to enable bulk selection of questions using a "Select all checkbox" and provide an option to remove selected questions simultaneously via a button placed in the top right corner. Retain all existi...

...resolve the in-app purchase issues in my app, which was developed for both iOS and Android platforms. The main problem lies within the flutter application with Laravel backend, specifically with the in_app_purchase & webhooks setup. I have developed a Flutter app with Laravel backend integration. For the Google Play Store and iOS App Store integration, I have utilized the in_app_purchase Flutter package for managing in-app purchases. While initial purchases are working smoothly, I am facing challenges with implementing webhooks. I aim to set up webhooks on PHP backend to receive notifications for successful payments or subscription renewals. Regarding real-time notifications, I have attempted to use push pub/sub in the Google Cloud Console for Android. Although notificatio...

Please note, due to budget constraints, bids over 80 CAD will not be considered. Your bid should include an example of a similar project from your portfolio. I need a developer to build an informational website targeting clients seeking professional services. The aim is to describe the range of services my business offers in a clear and compelling manner. Ideal skills for the task include: - Previous experience in designing informational websites - Excellent understanding of UX to ensure my services are presented clearly - Strong writing skills to effectively communicate what my business offers.

I'm kick-starting a new online business, and I need a logo designed to convey our trademark of professionalism and efficiency. Your role will be to bring this vision to life, which involves not just design expertise, but also a deep understanding of branding. Ideal candidates should have: - Profound experience in logo design - Understanding of online business branding - Ability to incorporate professionalism and efficiency into design. The perfect logo will not just represent our brand but will be an emblem of our commitment to efficiency and professional services. Highly skilled designers with a firm grasp on business ethos are encouraged to bid.

Hello, I´m looking for a graphig designer, specialized in fashion, with good taste and a modern vision, to help me with a logo for a fashion jewelry brand. The logo is already created by me on illustrator (I´m a fashion designer) , but I need the help and vision of a professional graphic dedigner to perfection the file, measurements of the logo, proportions etc. No design is needed, just someone who can help me with proportions in a technical way, but of course I´m open to suggestions in terms of design. If you are interested into this, please, show me your portfolio webpage .

Create multiple 3D mockup boxes (similar to the MS Office 2021 mockup box) in Blender for 3 software applications. The final selected designs for the tree projects needs to be delivered in Blender source project as well as multiple PNG files with the boxes with different views. Next provide us with, for each of the tree software products, with multiple professional product pictures. Example pictures are added as attachments.

I'm seeking a skilled UX designer to revamp our website, specifically tailored to boost user engagement among professionals aged 26-45, primarily using laptops/desktops. This project requires a delicate balance of aesthetics and functionality, ensuring a seamless and engaging experience for our target demographic. **Key Requirements:** - **User-Centric Design:** Implement designs that are intuitive and cater to the professional lifestyle, encouraging prolonged engagement. - **Responsive Design:** Though focusing on laptops/desktops usage, the website should still offer flawless functionality across all devices, given the unpredictable nature of professional life. - **Conversion Optimization:** Incorporate elements that subtly encourage conve...

I'm currently in the process of developing content for my website, primarily targeted at business professionals. The goal is to craft content that not only captivates but also communicates with a professional tone. This content is intended to resonate well with an audience that values efficiency, clarity, and professionalism. **Requirements:** - **Content Creation:** Develop engaging website content that adheres to a professional tone. This includes an understanding of the specific jargon and communication style preferred by business professionals. - **Audience Alignment:** Ability to tailor content specifically for business professionals, ensuring it meets their expectations for professionalism and relevance. - **SEO Knowledge:** Incorporate SEO best p...

...graphic artist with a stellar portfolio and experience in creating engaging 3D designs for social media. The mission is to design promotional banners for Facebook and Instagram, specifically aimed at promoting my travel holiday packages. These will cater to business professionals, a discerning target audience that demands high quality and enticing visuals. Key tasks: - Understand the unique selling points of the travel packages and showcase them in the banner designs - Develop captivating 3D banners that will resonate with business professionals, encouraging them to explore our holiday package offerings further. Skills & Experience: - Experience in 3D graphic design, specifically for social media platforms - Knowledge of what appeals to business professionals...

...freelance graphic designer to quickly transform my package design, currently in PDF format, into a high-quality vector format without any modifications. Dimensions: height - 15cm, length - 9 cm, width - 6 cm. This project is urgent and requires a fast turnaround time. Ideal skills and experience for this job include: - Proficiency in Adobe Illustrator or similar vectorization software - Experience with converting PDF files to vector formats without loss of quality - Ability to work under tight deadlines - Strong attention to detail to ensure the vectorized design matches the original PDF exactly - Excellent communication skills to facilitate any necessary clarifications This task is straightforward for someone familiar with graphic design and vectorization ...

I'm in need of an experienced resume creator with a keen eye for design, content arrangement, and formatting. I've left my requirements quite open because I value your professional expertise: - Update and polish my current resume's content - Enhance its design to be striking and professional - Improve its formatting for ease-of-read and clarity - I have no specific format, surprise me with your creativity! I require applicants to impressed me with: - Your portfolio showcasing your previous work - Detailed demonstration of experience in resume creation - A shine through proposal that shows understanding of my needs

...a home and land package, which will then be converted to PNG format. I have a sample image that will serve as inspiration, but it's crucial that both the content and images are entirely different and tailored to the specifics of my package. **Key Requirements:** - Proficiency in Adobe Illustrator to craft the flyer and deliver it in both Illustrator and PNG formats. - Ability to incorporate a modern and sleek design aesthetic that aligns with the sample provided but is unique to our content. - Excellent time management skills, as this project has a strict deadline and must be delivered within 10 hours of acceptance. - Strong communication skills to ensure any clarifications or adjustments can be made swiftly. **Ideal Skills and Experience:** - Expertise in...

I'm currently on the lookout for a versatile voice actor to bring a character to life in a...mischief or wisdom—an age where anything feels possible. **Ideal Skills and Experience:** - Proven experience in character voice acting; material showcasing your range is welcome. - Ability to convey emotion and personality through voice alone. - Comfortable with taking direction and feedback to refine character portrayal. - Flexibility to experiment with different tones, paces, and accents. - Professional recording setup or access to one, ensuring clean, high-quality audio submissions. Whether you're an experienced voice actor or a promising talent, if you believe your voice can embody a captivating young adult character, I'd love to hear your audition. Let's cr...

I am seeking a skilled Android app developer who can work on an urgent project. Key functionalities to include: * User login and registration * In-app messaging * Push notifications The project also involves building an APK and altering the package name. Ideal skills and experience: * Proficient in Java programming language, specifically for Android app development * Prior experience developing similar Android apps Applicants should include their past work in their application; this will greatly affect the hiring decision. Please share related projects and demonstrate your experience in Android app development. Your proficiency in Java and understanding of the above mentioned functionalities is essential.

Ive got a website called: It’s a website where consultants can find new clients and clients new consultants. There are a few bugs still in it. Like if you press a category on homepage, you’ll don’t get redirected to the right page and if you want to upload a new service, you need to choose a package. But I want people to add a service for free and after they found a consultant, they need to pay a small fee. I also don’t know how to change that so they need to pay the fee. It is build with freeio theme

I'm seeking a competent Laravel developer with a strong background in front-end UI design to revamp my existing interface. The aesthetic I'm targeting is professional and clean, so your portfolio should demonstrate your ability to create features that resonate with this style. As we did not explicitly specify any UI elements that require more emphasis, you should bring your expertise to ensure the harmonious arrangement and potent functionality of all features in the interface. Again: This is a software we are currently using, It's responsive also. The only thing you have to do is beautify it with colors, shadows, animations. Check the software here

...designer to create a clean, professional flyer that is aimed at providing essential information to our potential customers. This flyer will serve as a tool to introduce them to our services and how we can meet their needs efficiently. **Key Requirements:** - **Design Skills**: Strong proficiency in design software like Adobe Photoshop or Illustrator is a must. Your portfolio should reflect experience in creating professional and clean designs. - **Content Creation**: Ability to effectively incorporate both text and images provided by us into the flyer. The text and images need to be balanced properly to ensure readability and visual appeal. - **Understanding of Branding**: The design should align with our company's branding guidelines which are ...

I'm looking for a capable web developer to build and run an informational website aimed at a professional audience. The ideal freelancer for this job would have experience in creating clean, professional, and intuitive designs that are simple for a professional audience to navigate. The website will contain the following pages: - Home: This will be the first page users see when they visit the site. It should be engaging, professional, and provide a clear overview of what the Business is about. - About Us: This page will detail information about us. It should be well-written and make a strong impression on our professional audience. - Products: Here, we will display our products and companies that we deal in. The page must be inf...

I’m in need of an experienced web developer who can build a clean, professional website for my business operations. This should not just be an informational website, but a dynamic platform that would improve my client interaction and business operations. I'm looking to incorporate a contact form and an online store to facilitate easy communication and transactions with the clients. Here’s what I am looking for: - A clean, professional design: It should represent my business identity well, leaving visitors with a positive perception about my brand. - An integrated online store: This will allow my visitors to browse and purchase my products/services directly from the website. Experience in e-commerce website development wi...

I'm seeking a talented designer to help create an eye-catching label for small (up to 6 inches) aluminium foil vacuum bags that will be used to package home-cooked meals. - You should have experience in packaging and label design, preferably for food products. - Please provide samples of similar work you've done in the past. - The design should be clean, attractive and make the home-cooked food aspect really stand out. Knowledge of design trends in the food industry and a creative approach would be highly appreciated.

I'm seeking a talented designer to help create an eye-catching label for small (up to 6 inches) aluminium foil vacuum bags that will be used to package home-cooked meals. - You should have experience in packaging and label design, preferably for food products. - Please provide samples of similar work you've done in the past. - The design should be clean, attractive and make the home-cooked food aspect really stand out. Knowledge of design trends in the food industry and a creative approach would be highly appreciated.

Must have expertise in identifying cold leads from Social Media. - Build Linkedin Page - Network and get clients from cold leads - Base + Comission About Us: We are a coaching consultancy. We help advise and mentor young black talent in the US on how to grow and develop in their professional careers.

A person who makes first 100 sales of product from my website I will appoint him as my permanent employee with guaranteed attractive salary package as well as he/she will earn $10 extra / sales

I posted a project asking if someone would create a pay to upload a file PHP script. Some guy wasted my time by ...to: Go grab and then troubleshoot this this php script (attached) so it completes properly. I had it running in an earlier version this morning but it stopped and I really don't have time to mess with this as I am overloaded with other projects. Looking for a PHP8.3 expert to adjust this so it works well and supply a working script I can install. ----> Package the mailer and script in the same file for me to install for testing. If you have to ask a lot of questions, you are not right for this job. I will install to my server. The script I wrote this morning is attached. Looking for a nice helper who is honest and fair. Let's do this.

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...create a business website targeting professionals. With Canva as the preferred design platform, the website should embody a professional and clean aesthetic, mirroring the look and feel of our brand. Key Features: - An engaging and informational 'About Us' section – share our company ethos and background - A detailed 'Services' section – showcase our offerings - Functional 'Contact' modalities – easy for site visitors to reach out - A welcoming 'Homepage' – should engage and direct visitors, highlighting important aspects Ideal Skills: - Expertise in Canva and web design - Experience in designing professional, business centric websites - Strong understanding of UX/UI and how ...

I'm seeking a designer to create a professional and elegant visiting card for me. This card should project a business-like yet approachable image. Key details: • Inclusion of my name, job title, company name and logo, plus contact information on the card. I will provide these details to the chosen designer. • Aesthetics should convey an air of professionalism and elegance. • The medium of choice for the card is standard cardstock. Ideal candidates will have a strong background in graphic design, specifically with creating professional business collateral. A keen eye for detail and a knack for stylish, professional design is key. Please include examples of previous visiting card designs in your bid.

...tracking through two main modifications: 1. **Hiding the Package Name**: The app's package name needs to be obscured to make it less identifiable and traceable. 2. **Concealing the User Agent**: Adjusting the app to hide its user agent will further enhance privacy, making it more difficult for entities to track user activity. **Skills and Experience Needed**: - Expertise in Android development, specifically with webview applications. - Proven experience in implementing user authentication, push notifications, and geolocation tracking features. - Knowledge and understanding of privacy and security best practices in app development. - Ability to work with Android SDK and advanced programming concepts to effectively hide app package names and user agents without...

...creative design - Has a good understanding of the education industry - Able to provide a diverse portfolio that showcases a range of design styles, particularly those relevant to educational entities - Excellent communication skills to ensure the project meets its vision ### Project Requirements: - The created logo should resonate with the values and vibrance of the education industry. - I'm open to creativity but expect proposals to highlight how your experience aligns with the education sector. - While the style of the logo was not predetermined, I encourage innovative approaches that could range from minimalist to modern, reflecting current design trends that appeal to educational audiences. - Applicants are encouraged to share previous work that demonstrat...

1. I do not provide you my AWS account . you develop all on your AWS account 2. Teach me ML python project end to end development on EC2 (not sagemaker) AWS with autoscaling production 3. Any python package installed by pip can be used for this ML project (not limited to scikit or deep learning) 4. Build with Automatic scaling a customized model training for python code ML model provided by me or you can use your code if I like it 5. Build with Automatic scaling a customized inference 6. Automatic scaling, load balancing to handle 1234 requests/sec, requests done by python from any computer on web 7. many EC2 AWS instances Distributed training with Hyperparameters search 8. possibly many EC2 AWS instances Distributed Preprocessing 9. many EC2 AWS instances Distributed Inference...

...experienced Google Ads specialist to create and manage a campaign focused on increasing website traffic specifically geared towards professionals aged 35-54 years old. The campaign should primarily target the Google Display Network. **Key Objectives:** - Significantly increase website visits - Target professionals within the specified age range - Utilize the Google Display Network for maximum impact **Ideal Skills and Experience:** - Proven track record with Google Ads, especially on the Display Network - Strong understanding of target demographics and how to effectively reach them - Ability to analyze campaign performance and adjust strategies for optimal results - Experience in creating engaging and professional ad visuals and copy - Knowledge in setting up targ...

SEO Premium Small Business Package Target Keywords: 25 On-Page SEO: Standard On-Page Work Off-Page SEO: 250 Backlinks with 2 Articles Technical SEO (Google Console, Google Analytics For Google Verification) Price: $35 USD for 22 days

Hello For an 11 day tour package, I require a PDF or digital document. It should present tour details for each day, structured as Day 1, Day 2, accompanied by relevant photographs. I'm seeking someone who can artistically design this in a highly imaginative and minimalist style. Additionally, the design should employ a technique that clearly communicates the offered services from the outset. It shouldn't resemble a traditional book, yet avoiding a plain, dull appearance on flat pages is crucial. As a reference, please visit zondelatravel.com. Navigate to the group tours, then click on 'pdf mas' where you will find the tour. My preference is for a presentation that is entirely creative and minimalist. Having it dynamic could be nice. Kindly sha...

I am seeking a skilled content creator to compile and present information for a PDF guide on shipping. The purpose of this guide is to show our customers how to properly package electronic devices for safe transit. The guide should be clear, informative, and user-friendly. Key areas of focus will include: - How to prep the electronics. - How to securely pack the boxes - How to tape the box - How/Where to drop off have the boxes picked up by the shipping carrier I have attached a word document we copy and paste from that explain our shipping procedure to our customers. There are 3 variation depending on the amount begin shipped. Our goal is the expand on and formalize these steps into a guide that we can send to our customers. We want an easy to follow layout with illustratio...

...pickup from your location. - Ensure that the orders are carefully packaged and ready for shipment to Ireland. - Communicate effectively with the project manager to ensure correct pickup is done. - Provide monthly reports on order status, any issues encountered, and resolution steps taken. **Ideal Skills and Experience:** - Strong communication and organizational skills. - Ability to handle and package items with care. - Familiarity with the Vienna area, specifically with local retail stores. - Proven track record of reliability and punctuality. - Fluent in English; proficiency in German is a plus. This project requires a freelancer who can commit to a long-term arrangement, with strong attention to detail and a proactive approach to problem-solving. If you have the skills and ...

I'm in need of a reliable and efficient person to assist with the receiving and shipping of various items from France to my country. Mainly electronics, home and kitchen goods, some clothes too, from stores. Consolidation service may be needed—gathering multiple packages into one to simplify the process and reduce shipping costs. **Key Requirements:** - Ability to safel...and kitchen goods, some clothes too, from stores. Consolidation service may be needed—gathering multiple packages into one to simplify the process and reduce shipping costs. **Key Requirements:** - Ability to safely handle and consolidate electronics and home goods. - Competence in repackaging items to ensure secure and compact delivery. Long time work! Reliable person needed. Pay: 20-40€ per ...

i have 2 videos and 2 voiceover audios. i need someone to put the voice over on the audio perfectly. i need them to edit the videos to make them look professional as their is background noise and need them to be HD i have a few jpeg pictures i need background removed i have one image i need text adding to it, just labelling the accessories can pay $3 an hour, max time taken should be 2 hours. dont bid if you dont agree with the billing need it done in next 2 hours

...to create a sophisticated website tailored specifically for business professionals. The core objective is to provide an informational platform that effectively communicates the essence of my services and expertise in a clear, engaging manner. **Ideal Skills and Experience:** - Proficiency in web design, focusing on user-friendly interfaces for business professionals. - Expertise in integrating seamless and functional contact forms. - Experience in creating informational websites with an emphasis on clarity and accessibility. - Strong understanding of how to engage a professional audience through web design. - Ability to incorporate branding and professional aesthetics into the website's layout. **Key Requirements:** - Design and develop a...

...good t-shirt design. Candidate will require the ability to be able to comprehensively understand design concepts and have the ability to explain what the client is looking for in their design concepts. Job requirements: - Creating T-shirt designs based on given themes or concepts. - Experience in Illustrative design. - An understanding of the retail and fashion industry, particularly T-shirts. - An impressive portfolio of graphic design, with a special emphasis on illustrative work. - Ability to take creative direction and provide unique spins on concepts. - Ability to show meticulous attention to detail. - Ability to work under tight deadlines. Ideal skills: - Proven graphic design experience. - Strong portfolio showcasing illustrativ...

Dear Freelancers, I'm looking to build a simple website in wordpress. I do NOT need anything complicated, but need it nice, professional and crisp. I already have the logo, pictures and colour scheme which will be sent to you. The ONLY thing is need is the text for each page and the design of the website. Need something simple like but nicer. The theme is portable toilets hire (for film crews) Need : - **About Us Page:** - **Product Page ** - **Contact Form:** - **Media Gallery:** This project is perfect for a freelancer who values creativity, efficient communication, and detail-oriented development. Very simple project Logo is already done and other pictures will be sent to chosen freelancer.

...cheques incorporate several advanced security features while maintaining a simple and professional design aesthetic. The ideal candidate for this project should have experience and expertise in secure document printing and design. **Key Requirements:** - **Security Features:** The cheques must include the following to prevent forgery and ensure authenticity: - **Watermark:** A subtle yet intricate watermark design that is visible when held against the light. - **Hologram:** A reflective hologram that adds a layer of security and sophistication. - **UV Ink:** Invisible UV ink printing that can only be seen under ultraviolet light. - **Design:** - The design should be straightforward and professional, reflecting the serious natur...