Tweak or redesign our Food Product Labels (3 different package sizes)

  • Tila: Closed
  • Palkinto: $200
  • Vastaanotetut työt: 12
  • Voittaja: wickhead75

Kilpailun tehtävänanto

Our brand/label does not stand out on the shelf. We are happy with the general design but the label does not pop. Words are too small, logo is too small, What are looking for a redesign of the label/packaging but do not want to completely change the overall look of the brand:
- Product is a 4oz jar, 8oz jar, and 5oz packet of salt jar of chef salt. They come in about 12 different varieties so the labels need to be able to change with each salt.
- Brand is the San Francisco Salt Company. [url removed, login to view]
- We still want to be able to see which salt is in the bottle (so label needs to increase in size but not too bug as to hide away the salt)
- Product kind of works now except when on the shelf, from 2 feet away you can't really see what it is. It gets lost among other products and you can;t really read the label.

- We are open to all ideas, but again, we don't want something that will need us to completely s to re-brand the whole company.
- This is the site for the products: [url removed, login to view]

product 1 - shaker jar (this is our main seller and the top priority).
product 2 - chef jar
product 3 - 5oz bag

I have attached a few files to show our products but you can just mock up a couple for each size.

Suositellut taidot

Työnantajan palaute

“Excellent quality and ideas. Wikiheads presented his ideas much better than the rest.”

Profiilikuva leewilliamson70, United States.

Kilpailun parhaat työt

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Julkinen selvennystaulu

  • LuisEduarte
    LuisEduarte
    • 2 vuotta sitten

    Please tell me your opinion for #21

    • 2 vuotta sitten
  • Yousra14
    Yousra14
    • 2 vuotta sitten

    I'll submit soon, please don't close the contest before deadline; Thank's

    • 2 vuotta sitten
  • jeffmunsey
    jeffmunsey
    • 2 vuotta sitten

    Lee, I have read your design brief and reviewed your website. I have a couple questions that will shape my submission. Are you hand applying labels or are they applied on the packaging line? Is your label printer using offset or digital production? Last, I understand your retail price points but wondered who your wholesale customers are. Are you positioning your product for specialty retail such as Bi-Rite or Sur La Table or are you working with grocers for national placement? I would like to submit something however I want to make sure it fits your business plan as opposed to just an aesthetic solution. Best Regards, Jeff

    • 2 vuotta sitten
    1. leewilliamson70
      Kilpailun järjestäjä
      • 2 vuotta sitten

      Hi Jeff. Label are currently hand applied, but we hope to build enough volume in the next 6 months to start using machines. Our retail products are currently sold in whole foods, draegers, lunardis. We do want to eventually go more mainstream though.

      • 2 vuotta sitten
  • Pedro1973
    Pedro1973
    • 2 vuotta sitten

    please check #15 rate and feedback thanks

    • 2 vuotta sitten
  • leewilliamson70
    Kilpailun järjestäjä
    • 2 vuotta sitten

    LOGO's have been added to the file list if anyone needs them.

    • 2 vuotta sitten
  • leewilliamson70
    Kilpailun järjestäjä
    • 2 vuotta sitten

    BIG NOTE I FORGOT: Please DO NOT change the actal "san francisco salt company" LOGO. We are keeping that. You can re-size it, but no changing how it looks. I will give product dimensions soon and also the reverse logo we sometimes use on the chef products. Thanks everyone so far...

    • 2 vuotta sitten
    1. wickhead75
      wickhead75
      • 2 vuotta sitten

      Thanks CH,we'll wait for that.

      • 2 vuotta sitten
    2. wickhead75
      wickhead75
      • 2 vuotta sitten

      It will also help us if you will rate our works so we know if we are on the right track.Thanks again!

      • 2 vuotta sitten
  • wickhead75
    wickhead75
    • 2 vuotta sitten

    Good day CH! Please provide the jar specs and the current dimensions of the label. This would help us in designing the label properly.

    • 2 vuotta sitten
    1. leewilliamson70
      Kilpailun järjestäjä
      • 2 vuotta sitten

      PRODUCT DIMENSIONS:Shaker Jar =

      • 2 vuotta sitten
    2. leewilliamson70
      Kilpailun järjestäjä
      • 2 vuotta sitten

      PRODUCT SIZES: Shaker jar = 4 inch total height from bottom of glass to top of jar. bottom to bottom of lid = 3.75 inch. Max height for the label = 2 inches. Shaker is 1 5/8 inch on each 4 sides.

      • 2 vuotta sitten
  • igraphicdesigner
    igraphicdesigner
    • 2 vuotta sitten

    Please wait for our entry.
    I am working on it.
    Thank you

    • 2 vuotta sitten
    1. leewilliamson70
      Kilpailun järjestäjä
      • 2 vuotta sitten

      will do. thanks.

      • 2 vuotta sitten
  • zahidf
    zahidf
    • 2 vuotta sitten

    please text me i'm product designer

    • 2 vuotta sitten
  • mefontaine
    mefontaine
    • 2 vuotta sitten

    I do a lot of labels. Love the simplicity of these current ones, but they look like bath salts. Are there more specs? Dimensions?

    • 2 vuotta sitten

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