Re-design an ugly trademark into a colourful beautiful logo

Kilpailun tehtävänanto

We need to turn an ugly trademark into a beautiful logo.

Unfortunately the freelancer does not have totally free hands in this contest. The new logo must be similar to a registered trademark in order for it to still be trademark protected (see attached trademark license).

As basis for the re-design please use attached logo "CCG picture like [login to view URL]". Re-design it without changing the general lines too much (because then it is no longer protected as a trademark). You may re-design the content slightly, manipulate proportions slightly, you may add colours, and you may change fonts.

The reason we launch this little competition is that our company some years back rushed to register a trademark in connection with launching a new service. The mark is very ugly, and it was actually never meant to exist. We made it up in a rush at the time, as the Chinese trademark authorities recommended us to to register a graphic mark IN COMBINATION with the name we had decided (Corporate Compliance Guard). With the name combined with a graphic mark changes of approval were bigger. And we got it approved.

So far so good - but NOW we actually would like to have a more presentable logo for the product.

I attach the product brochure as reference for you so you can see what it is used for.

Suositellut taidot

Työnantajan palaute

“Nirajrblsaxena12 provided a unique & original idea about how to turn an ugly trademark into a nice logo. He then developed several logo samples based on this idea and finally nailed it. Great job! ”

Profiilikuva Petersuzhou, China.

Julkinen selvennystaulu

  • tmmo
    tmmo
    • 2 vuotta sitten

    Thank you Petersuzhou

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    The logo explains a corporate secretarial service that secures the client "360 degrees compliance" in relation to authorities and other stakeholders. That 360 ellipse embraces the spirit of the service

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    Thank you tmmo for your comment, and giving me the opportunity to explain.

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    You are partly right - and I am still working with the designer to perfect it. But he had a unique idea, namely the ellipse that embraces the binders. Original and nice. The rest is just photo-shop.

    • 2 vuotta sitten
  • tmmo
    tmmo
    • 2 vuotta sitten

    i wonder the kind of choice you've made. This is too multicolored for a logo. Looks child themed and very casual. Your previous logo is far better than this. No offence please

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    Thank you for the entries I have gotten so far. There is less than a day to go before deadline. I know this is a little project only. But I take it serious, and thank you all for doing the same. Tomorrow when we get to the deadline, I will print the selected front-runners out and let my colleagues help me to choose.

    • 2 vuotta sitten
  • ghcc1932
    ghcc1932
    • 2 vuotta sitten

    Have a look at versions #21 and #22 and let me know what you think.

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    Please make sure to read the contest brief and the attachments.

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    Sorry folks - I don't know what I did wrong. I have never asked anyone to design an Asia Base logo --- someone kept asking me what my company name is, and I thought they wanted to google my company or something like that, so I mentioned it. But I emphasised that it is unrelated to this competition! I NEED TO GET THE CORPORATE COMPLIANCE GUARD LOGE RE-DESIGNED..... NOT A NEW COMPANY LOGO FOR ASIA BASE.

    • 2 vuotta sitten
  • ghcc1932
    ghcc1932
    • 2 vuotta sitten

    Please have a look at Entry #19 and let me know what you would like changed/altered in it. Looking forward to hear from you, all the best.

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    My company name is Asia Base -- but actually that is irrelevant to this logo.

    • 2 vuotta sitten
  • Amalbasti
    Amalbasti
    • 2 vuotta sitten

    what is your company name.....?

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    Dear Freelancer. Thank you for putting your heart into this. It means a lot for us. We value originality over speed and quantity. Therefore take your time. The competition runs for 3 days. I will not select a winner until the competition ends.

    • 2 vuotta sitten
    1. sonjog
      sonjog
      • 2 vuotta sitten

      SIR PLEASE CHECK SAMPLE 1_SONJOG........THANKS..............

      • 2 vuotta sitten
    2. Petersuzhou
      Kilpailun järjestäjä
      • 2 vuotta sitten

      It is not allowed to use a national emblem of China in a trademark

      • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    again - we are launching this contest to get some unique ideas. If you depart 25-33% from the original logo I guess it will still be ok, as long as the main feel of it is the same. you may even use brush to re-draw the binders --- but these are just ideas out of the blue. Good luck with the work, and thank you all for your efforts

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    we are looking for something colourful. One idea could be a different color for each binder. Another idea could be a different label on each binder. The binders may be redesigned to look more modern - and less dark and serious

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    corporate compliance guard

    • 2 vuotta sitten
  • Petersuzhou
    Kilpailun järjestäjä
    • 2 vuotta sitten

    Our company name is Asia Base --- but the product name is "Corporate Compliance Guard" -- and it is the product logo we are interested in

    • 2 vuotta sitten

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