Luxury Logo Design: Aurum Union

  • Status: Open
  • Prize: $100
  • Entries Received: 0

Contest Brief

Aurum Union needs a logo system that can sit comfortably on a high-end hat today and still look sharp when the brand breaks out across shirts, decals, and social feeds tomorrow. I’m looking for two tightly related marks:

• A primary lock-up that spells out “Aurum Union”.
• A secondary emblem built around the initials “AU”.

Both versions should combine clean typography with a distinctive symbol so the mark is instantly recognizable whether it’s stitched on a cap, heat-pressed on a tee, or flashing in a TikTok clip. Stylewise, I’m open—modern minimalist, classic elegant, or bold and eye-catching—as long as the final look feels premium, aspirational, and share-worthy. Gold tones are welcome, but keep finishes flat (no metallic foils) so the art stays production-friendly across embroidery and print.

I will also consider shapes and other icons that might supplement the brand.

First rollout will be on hats, so please ensure the design reads clearly at small sizes and can convert to a simplified stitch file without losing character.

Deliverables
• Primary and secondary logos in vector formats (AI, EPS, SVG)
• Embroidery-ready file (DST or equivalent) plus high-res PNGs
• Color and monochrome versions suitable for screen printing and heat transfer

I’ll provide fast feedback to keep iterations tight and aim to approve final artwork once it meets these specs: crisp detail at 1-inch height, legible on dark and light backgrounds, and visually balanced in both landscape and stacked orientations. Let’s build a brand that can live in luxury circles and light up the viral feed.

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