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TFM by Shaikh, is currently a digital creator in the fashion and lifestyle realm going by the handle @the_fashion_minion. TFM by Shaikh is now branching out, to form a start up Social Media Agency by the name The Free Mind. Both businesses, The Fashion Minion and The Free Mind will operate under the name TFM by Shaikh.
With a Pakistani heritage, TFM is the future. A millennial, with a passion for social media and crafting niche messaging to propel businesses on mass communication platforms, TFM - The Free Mind aims to give small businesses the kickstart they need to succeed on social media.
TFM is unique, but versatile. The letters TFM have a meaning, a story. TFM - The Fashion Minion by Shaikh. A Pakistani in the UAE, bringing fashion and lifestyle content to all, whilst changing perceptions about Pakistani’s.
TFM - The Free Mind by Shaikh. A social agency aiming to free your mind. Free your mind as a business, free your mind as a consumer. Free your mind, to think outside of the box, look at fresh perspectives, new ideas and revolutionary ways of communicating with your audience.
Both The Fashion Minion and The Free Mind by Shaikh share a minimalist aesthetic, and one interchangeable logo for the two would be ideal. The logo will be used digitally on social media and a website, as well as printed on business cards and merchandise.
Design led, but classic allowing it to stand the test of time. Key to TFM are earthy, minimalist tones but this is open to suggestions and interpretation. The logo should use the name TFM by Shaikh, and work across both businesses.
Check out TFM - The Fashion Minion on Instagram and TikTok for further insights and direction.