Develop a simple Corporate Identity for a social enterprise
- Status: Closed
- Prize: $120
- Entries Received: 15
Contest Brief
Please design a new design concept for parent company to a social enterprise. I have tried to include as much information as possible to assist - I am happy to answer questions. Over to you...
The parent company called The Green Emu Company Pty Ltd.
The social enterprise underneath the parent company employs marginalised and homeless people and transitions them into training and full time work. It is based in Melbourne, Australia.
This design and concept will be used for a simple website and on business cards.
My ideas? (Please don't feel you have to stick to these)
I like the designs and styles of the attached websites.
I also think the use of a stylised Emu may be effective - possibly a geometric - see other animals attached.
The brand concept should communicate a contemporary and stylish brand. It is a young an modern company with great ambition. The brand should also reflect simplicity and be clean. The parent company is a social enterprise, it is aware of its surroundings and its impact on people and nature.
Please provide a logo, typography colour palette, patterns and textures for use in the website and on social media. The contents should be similar in nature to the files titled outcome.
Just FYI, Social enterprises are organisations that:
Are led by an economic, social, cultural, or environmental mission consistent with a public or community benefit;
Trade to fulfil their mission;
Derive a substantial portion of their income from trade; and
Reinvest the majority of their profit/surplus in the fulfilment of their mission.
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