Develop a Logo for the flip

  • Tila: Closed
  • Palkinto: $250
  • Vastaanotetut työt: 261
  • Voittaja: perpendiculerdes

Kilpailun tehtävänanto

Brief - Logo Contest for the flip


CLIENT IN SHORT

We are a tech startup that helps youth to excel in self-learning. In the era of digital distractions, their mission is to make sure technology provides the best conditions for any ambitious mind to remain focus in their learning process, and then reach unprecedented levels of knowledge and skills.

THE PRODUCT

Our first product is a connected flashcard device, the “flip”, that will help high school students to memorize the basic content and excel in their SAT exams.

The “flip” has two back-to-back 2.7 inches screens : Screen #1 to show the question (i.e. “The capital city of Germany?”) , Screen #2 to broadcast the answer (i.e “Berlin”). To acquire knowledge via the “flip”, the user will need to rotate the “flip” in two opposite senses : “Hard” or “Easy” from Screen #1 to Screen #2, “I knew it” or “I didn’t know” from Screen #2 to Screen #1.

The “flip” is connected to a mobile application that will collect data to improve each one’s learning process (which domain are you good at, where are your rooms of improvement…)

MARKET & COMPETITORS

Educational content providers (books and digital)
Online learning tools (Mainly Apps)
The main competitor is Quizlet : [login to view URL]

MARKETING OBJECTIVE

We need the “flip” to become ASAP the inevitable “top of mind” product when it comes to acquire/memorize essential knowledge and ace exams. The message is : learning and memorizing is crucial to succeed and achieve our goals, but this could be also fun and pleasant personal journey.

COMMUNICATION OBJECTIVE

We are creating a necessary brand content (logo, images, video, landing page…) to attract a pre-launch community of 5.000 to 10.000 interested people that will potentially buy “the flip”. These interested people will leave their email address to receive “product-launching” heads-up notification.

VALUES TO SHARE

Autonomy - Flexibility - Focus - Accessibility - Pleasure

AUDIENCE TO REACH

American High School Students (especially 11th and 12th grade who are taking SAT), who are digital native and part of the Generation Z and born in the early 2000’s with the Internet. In other words, they are 17-18 years old.

Let’s also keep in mind that the product brand has to appeal the parents (and the professors) of these high school students too.

TONE / STYLE
Serious, non-institutional and accessible. The flip’s brand content has to generate in our final-end audience (17-18 years-old American high school students born in early 2000’s with the Internet) a feeling of bonds and proximity.

MISSION

Based on all the information provided, you will design the flip’s first logo. This logo will be used in all the brand and communication contents, both digital and physical (advertisement banners, video, landing pages, press kit…).

Suositellut taidot

Työnantajan palaute

“Very nice working with perpendiculerdes. He did a top job, provided very imaginative idea and work with us very professionnaly to arrive to a final result quickly. ”

Profiilikuva DesideriusErasmu, France.

Kilpailun parhaat työt

Näytä lisää töitä

Julkinen selvennystaulu

  • Ahstudio1
    Ahstudio1
    • 2 vuotta sitten

    #449 is copied my design exactly #379 i am going to report this contest

    • 2 vuotta sitten
    1. jamilafridi
      jamilafridi
      • 2 vuotta sitten

      Totally agree, these bangalis had made us ashamed to be part of freelancer. They are cheaters which cant be removed due to being in their blood

      • 2 vuotta sitten
  • KreativeDesignZ
    KreativeDesignZ
    • 2 vuotta sitten

    please check #417 , #418 .. thanks

    • 2 vuotta sitten
  • adroitjasy
    adroitjasy
    • 2 vuotta sitten

    please check all my entry

    • 2 vuotta sitten
  • pjigara
    pjigara
    • 2 vuotta sitten

    Please Check #492 #490 Thanks

    • 2 vuotta sitten
  • Edwardtising
    Edwardtising
    • 2 vuotta sitten

    and #484

    • 2 vuotta sitten
  • AjijulHakim
    AjijulHakim
    • 2 vuotta sitten

    please check my entry #481 and #483 thanks

    • 2 vuotta sitten
  • Edwardtising
    Edwardtising
    • 2 vuotta sitten

    please #482 thank you.

    • 2 vuotta sitten
  • TrezaCh2010
    TrezaCh2010
    • 2 vuotta sitten

    Hi Sir ! Kindly Check My Entry #478 #480

    • 2 vuotta sitten
  • nazish123123123
    nazish123123123
    • 2 vuotta sitten

    please check #473

    • 2 vuotta sitten
  • aminotun720
    aminotun720
    • 2 vuotta sitten

    please check#472

    • 2 vuotta sitten
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 2 vuotta sitten

    #469 #470 #471 ...thanks

    • 2 vuotta sitten
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 2 vuotta sitten

    #465 #466 #467 #468 ...thanks

    • 2 vuotta sitten
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 2 vuotta sitten

    #458 #459 #460 #462 #464 ..Thank you

    • 2 vuotta sitten
  • ideaplus37
    ideaplus37
    • 2 vuotta sitten

    Please Check my entries .... #371 & #407 ....Thanks

    • 2 vuotta sitten
  • adnanhossain1010
    adnanhossain1010
    • 2 vuotta sitten

    SIR PLEASE CHECK#449#450

    • 2 vuotta sitten
  • kaygraphic
    kaygraphic
    • 2 vuotta sitten

    please check #455 ,thank you

    • 2 vuotta sitten
  • shamaSP
    shamaSP
    • 2 vuotta sitten

    please check #442

    • 2 vuotta sitten
  • OcaDim07
    OcaDim07
    • 2 vuotta sitten

    hello CH.please check #436 . thank you!

    • 2 vuotta sitten
  • tataanakqu
    tataanakqu
    • 2 vuotta sitten

    Mirror flip...

    • 2 vuotta sitten
  • tataanakqu
    tataanakqu
    • 2 vuotta sitten

    Please Check my entry #427 #428

    • 2 vuotta sitten
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 2 vuotta sitten

    please check #356 #357 #358 #359 #361 ..thank you very much

    • 2 vuotta sitten
  • temwork
    temwork
    • 2 vuotta sitten

    plz chk,

    • 2 vuotta sitten
  • jamilafridi
    jamilafridi
    • 2 vuotta sitten

    Please have a look @ #406 #414 & #415 please. Thanks

    • 2 vuotta sitten
  • magicwaycg
    magicwaycg
    • 2 vuotta sitten

    they just copiers . you can see how they copy idea from together too . all project should be sealed for proven of this actions !

    • 2 vuotta sitten
  • captjake
    captjake
    • 2 vuotta sitten

    I dont need to put this link on each entry.
    http://mainview.ru/wp-content/uploads/2010/05/Flip-Logo-by-j-CAZ.jpg
    Sadly every entry here is copying this design, I hope atleast one of them is something different.

    • 2 vuotta sitten
    1. jamilafridi
      jamilafridi
      • 2 vuotta sitten

      Since the product is turning on itself I am thinking of a logo in the form of an ambigram i.e. a logo that can be read from side. like the one here https://goo.gl/images/e5B2UG or https://goo.gl/images/xTA4ed . Thank you all for your entries and let keep up the good work!

      • 2 vuotta sitten
  • marcusodolescu
    marcusodolescu
    • 2 vuotta sitten

    #401 , #404 . I am looking forward for your feedback. Thank you.

    • 2 vuotta sitten
  • marcusodolescu
    marcusodolescu
    • 2 vuotta sitten

    #401 . Thank you.

    • 2 vuotta sitten
  • ullashxp
    ullashxp
    • 2 vuotta sitten

    PLZ CHECK #387 & #398

    • 2 vuotta sitten
  • adroitjasy
    adroitjasy
    • 2 vuotta sitten

    sir please rate or reject #392#393#347 .

    • 2 vuotta sitten
  • ullashxp
    ullashxp
    • 2 vuotta sitten

    (FLIP) IN (RECTANGULAR) #387 HOPE YOU LIKE IT.....

    • 2 vuotta sitten
  • alexandersazon
    alexandersazon
    • 2 vuotta sitten

    please check #348.

    • 2 vuotta sitten
  • aminotun720
    aminotun720
    • 2 vuotta sitten

    please check#381

    • 2 vuotta sitten
  • aminotun720
    aminotun720
    • 2 vuotta sitten

    please check#380

    • 2 vuotta sitten
  • adnanhossain1010
    adnanhossain1010
    • 2 vuotta sitten

    sir please check#377#378

    • 2 vuotta sitten
  • aminotun720
    aminotun720
    • 2 vuotta sitten

    please check#376

    • 2 vuotta sitten
  • deep844972
    deep844972
    • 2 vuotta sitten

    Please check #372 #373 #374 thanks

    • 2 vuotta sitten
  • designinjector
    designinjector
    • 2 vuotta sitten

    #366

    • 2 vuotta sitten
  • designinjector
    designinjector
    • 2 vuotta sitten

    Plz check #363

    • 2 vuotta sitten
  • designinjector
    designinjector
    • 2 vuotta sitten

    Plz check #363

    • 2 vuotta sitten
  • designinjector
    designinjector
    • 2 vuotta sitten

    Plz check #363

    • 2 vuotta sitten
  • designinjector
    designinjector
    • 2 vuotta sitten

    #363

    • 2 vuotta sitten
  • CreateUniqueDSGN
    CreateUniqueDSGN
    • 2 vuotta sitten

    please check #356 #357 #358 #359 #360 #361 ..thank you very much :)

    • 2 vuotta sitten
  • aminotun720
    aminotun720
    • 2 vuotta sitten

    please check#351

    • 2 vuotta sitten
  • aminotun720
    aminotun720
    • 2 vuotta sitten

    please check#350

    • 2 vuotta sitten
  • ullashxp
    ullashxp
    • 2 vuotta sitten

    plz check #349 :)

    • 2 vuotta sitten
  • adroitjasy
    adroitjasy
    • 2 vuotta sitten

    #347 plz chk

    • 2 vuotta sitten
  • shamaSP
    shamaSP
    • 2 vuotta sitten

    Please check #339

    • 2 vuotta sitten
  • shamaSP
    shamaSP
    • 2 vuotta sitten

    Please check #338

    • 2 vuotta sitten

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