Develop a Brand Identity, Design a New Logo

  • Tila: Closed
  • Palkinto: €300
  • Vastaanotetut työt: 402
  • Voittaja: sweetys1

Kilpailun tehtävänanto

Arasco is a food & non-food Wholesaler based in Germany.
We offer our Services to a broad range of Customers, starting from small Pizza Shops to Star-Cook-Restaurants to Canteens and Hotels.
Assortiment is massive as we provide all kinds of fresh ingredients & beverages(incl. Wine), but also all products needed by the customers in the kitchen like packaging.
Our Products are mostly in sizes suitable for large-scale consumers convenience.

Arasco owns it`s own delivery trucks that fulfill all standards of hygiene and cooling chain in food transportation.
The Company is trusted by it customers for its amazing and fast service.

For the re-positioning of the company we are looking for redesigning of our company logo.
The Logo should have a blue colorscheme that is not to busy, but still shining, not more than 2 types of blue, preferably monochrome.
We would also need to see a black version of the logo.
When choosing the color, please take into consideration that we are B2B and need to have a professional look and feel.

The Logo needs to incorporate the following values: trust,speed,freshness
As we sell to the target group initially described, it might make sense to create a signet, but not necessarily.
You could also try to come up with a typographical logo.
It should have a modern minimalist & clean look.
Logo needs to be considered suitable for web,print,merchandise & trucks.

Some more details:

Full Company name: Arasco Deutschland GmbH
Shortname: Arasco
Founded: 1984
Location: Krefeld, Germany

Please find our current Logo attached.

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