Design graphic for a website

Kilpailun tehtävänanto


We need an infographic for our website that shows customers how our service works. The graphic must be inline with our brand style. The graphic will need to be viewed on both a desktop and mobile devices.

Our company is called Grocally, and we deliver fresh, healthy and locally grown vegetables to peoples homes. We currently have a logo, which is the basis of our company's brand style, and we would like the infographic to continue this style. The style is fun, colorful and friendly. The logo (see attached) is simple and uses cartoons with thick black lines and bright color fill.

Red (RGB 174,45,36) (Hex AE2D24)
Light Green (RGB 152,181,61) (Hex 98B53D)
Dark Green (RGB 66,85,38) (Hex 425526)
Orange (RGB 235, 155, 33) (Hex EB9B21)
Brown (RGB 91,54,36) (Hex 5B3624)

Our company operates in a different way to other similar companies, and we want to make this clear to customers. Our service can be described as 4 steps, as described below. Each of these 4 steps must be communicated to the customer. The text in speech marks should be written on the infographic (or text with the same meaning). A simple illustration (in a the style of our logo) may also be added, but this is up to the designer.

---THE STEPS ---
1. "You order online" - (the customer orders through our website)
2. "Your order is handpicked, just for you" - (the customer's vegetables are hand picked by the farmer)
3. "Your food is delivered to your door, within hours of being harvested" - (we deliver the vegetables to the customer on a bicycle)
4. "You enjoy delicious fresh produce, when it's still full of its taste and nutrients".

Our typical customer is an Australian family. The parents care about feeding their children healthy and nutritious food. The parents are typically quite busy and so appreciate the convenience of our service.

Attached are some examples that we found on other websites. They just show approximately how we think the logo COULD be laid-out, but NOT the style. Please use them as guidance only. And if you have better ideas, please use them.

We are keen to find a graphic designer who we can work with on future projects to develop our brand identity. This will include web design, leaflet design and other one-off graphics projects. We have previously used Freelancer contests for a number of graphics projects, but this has resulted in inconsistency in our branding, We would now like to build a relationship with a single designer or company who we can work with to develop our brand identity.
We have a couple of projects straight away, and then will probably have ongoing work.

Kind regards,
The Grocally Team

Suositellut taidot

Työnantajan palaute

“Great work. Made modifications as requested. Already think we will work together on future projects. Thank you!”

Profiilikuva MattHawkAg, Australia.

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