DESIGN A LOGO FOR WTP

  • Status: Closed
  • Prize: $101
  • Entries Received: 85
  • Winner: anibaf11

Contest Brief

Artwork WTP (What's The Price)


Request
First stage (october 2014):
design the name / design the logo for WTP (including some kind of symbol)

Second stage (not in this contest):
• design website homepage (only designing not building)
• design business card
• design company letter / invoice
• design powerpoint template

Desciption of the product WTP
WTP is an automated tool that gives buyers a quick picture of the cost of a product by entering a number of product characteristics.

Customers:
- professional purchasing managers
- working for big wholesale companies (€ 100 mln. +)
- globally

Mission statement: WTP helps buyers

Vision: everyone in the world has the right to pay a fair purchase price. This price is determined by power, timing and information. WTP gives you access to key information within the negotiation process at any time: the actual (raw material) cost of an item. This insight offers the buyer an opportunity to come to a better deal. Moreover WTP ensures that a price reached evolves in a correct way in the future.

Value Strategy:
Product leadership: high quality it is essential. WTP will be evolving continuously in order to become and stay an innovative, unique product. The focus is on stimulating innovation and shorten the development time so WTP can stay ahead of competition. This according to the principle of the book "the lean startup": build-messure-learn.

 
The WTP brand:
Within the classification of Jung's archetypes WTP is: the discoverer
We help the buyer to explore new opportunities and experience an adventure.
Key values: individual, adventurous, curious and autonomous.
Synonyms: the explorer, the seeker, iconoclast, wanderer, individual, pilgrim.

Marketing communication:
Themes: freedom, adventure and the unknown.
Pay off (already determined): evolution in purchasing

Demo WTP: http://www.youtube.com/watch?v=9b1lHeXqMXk&feature=youtu.be

You will only see a prototype in Access. It's not designed yet.
Demo is in Dutch, the English explanation is as follows:

0:00 The demo starts with a small introduction.
0:30 The first screen where a selection of the types of commodities is made
0:45 Details of the first selected type
1:02 Details of the second selected type
1:15 Selecting currency and entering weight of the selected commodities
1:55 Saving
2:18 Result of the calculation
2:37 Selecting a different chart type
3:30 Selecting a different period
4:30 Interactive chart

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