Design a Logo for Online Partner Visa

Tila: Closed
Palkinto: $210
Vastaanotetut työt: 4
Voittaja: amauryguillen

Winner

Kilpailun tehtävänanto

UPDATED BRIEF

Please refer for colours and style of logo:
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/

1. Logo Design is to be abstract. Don't make it too literal or cheesy.
2. It needs to be smart, clean and easy to understand. It will be used by professionals, not a craft shop.
3. "OPV" should be used by itself without the need to use "Online Partner Visa" with OPV
4. OPV helps you get your Visa. It is an online process that leads to you getting your visa
5. We would like the logo to be clever, smart and innovative in that we use the letters to mean something
6. Different tag-lines will be used with the logo. For example: "One step at a time", "Partner migration made easy"
7. In short, we are looking for a typographical treatment of the "OPV" letters. Please refer to the example provided:
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/
8. Colour Scheme is to be translucent blues and greens (see examples provided)
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/
9. It is to be a 2 D Logo not a 3 D Logo
10 . The use of the "V" and the "tick" has been well received by the focus groups

Focus Logo Example: Please see OPV with the tick in
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/

What the Focus Groups has rejected (i.e. what we don't want)

1. No use of Red
2. No use of commonly used clip art without significant modification/design
3. No box design
4. Avoid literal use of people symbols/clip art (Symbolic people are ok)

Who is your target audience?
Migration agents and their clients who are seeking to sponsor their partner to Australia.

What type of product or service do you offer?
An online service that helps someone through the process of applying for an Australian partner visa. The users follow a guided, step-by-step process, which gives feedback on the progress and strength of their application and allows them to book meetings and request online advice from their migration agent.

What is your unique selling point?
Our service tells the user exactly what they need to do to complete a partner visa application, via a set of easy to follow steps. It also rates the strength of the evidence they submitted, so the user gets the best possible chance of success. The site also facilitates better communication between users and their migration agents, via a set of structured meetings, which saves time for both parties and also means the migration agents can offer a better level of service.

What is the exact wording to be used in the logo?
OPV.

Please describe at least 3 logos you like including what you like about them.
see attachment

Do you have a typographic preference? (Heavy, light, modern, classic, etc…)
Modern, light

Are there any specific colors you’d like to avoid?
Red

The should logo should try to give the impression that we are:
Trustworthy, transparent, efficient, reliable, approachable.
Do not make it too specific to Australia.

Suggestions:
Please note that people will use our site because they are trying to be with their partner /spouse - that is, two people trying to be together. Eg. two elements in the logo trying to reach out to each other, trying to be together.

Also our site is about following a set of steps to reach the goal.. which is being together with your partner. So that is another idea for the logo.

Further Notes:
The main concepts that our logo should reflect are:
1. Visa
2. Love
3. Two People
4. Future

Also, "bring together", "travel" and "OPV as a bridge or catalyst or path or road."

Please do not use a clip art logo unless you make it really special.

Suositellut taidot

Winner

Ilmoita samanlainen kilpailu

Työnantajan palaute

“@amauryguillen won the contest on 6 March 2014”

opvkian, Australia.

Julkinen selvennystaulu

dino995
- 9 vuotta sitten
Heyy I can't upload my new logo... Can I send you logo on image ?
- 9 vuotta sitten
Näytä 1 viesti lisää
1. dino995
  - 9 vuotta sitten
  https://redpen.io/khr9nd
  - 9 vuotta sitten
2. Kilpailun järjestäjä
  - 9 vuotta sitten
  Hi Dino995, Many thanks for your entries. You submitted several interesting logos, some of which had good ideas and were suitable. However we preferred other, more customised logos. Good luck with your future entries and all the best.
  - 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
Thanks very much everyone who entered , especially those who submitted multiple entries and listened to the updates in the brief. We were impressed by many of your entries and went for a simple but effective design.
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
Hi everyone, we will be taking a closer look at the logos on Saturday. Thanks for your patience.
- 9 vuotta sitten
dhanygraphic
- 9 vuotta sitten
please rate my artwork, and give your opinion #70
- 9 vuotta sitten
NikhilChirde
- 9 vuotta sitten
Kindly have a look at #67 and #68 . I think this is exactly the design you wanted. I hope that you like it. Thank you.
- 9 vuotta sitten
dino995
- 9 vuotta sitten
#59 Rate it please and give me your opinion :)
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
9. It is to be a 2 D Logo not a 3 D Logo
10 . The use of the "V" and the "tick" has been well received by the focus groups

Focus Logo Example: Please see OPV with the tick in
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/

What the Focus Groups has rejected (i.e. what we don't want)

1. No use of Red
2. No use of commonly used clip art without significant modification/design
3. No box design
4. Avoid literal use of people symbols/clip art (Symbolic people are ok)
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
7. In short, we are looking for a typographical treatment of the "OPV" letters. Please refer to the example provided:
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/
8. Colour Scheme is to be translucent blues and greens (see examples provided)
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
4. OPV helps you get your Visa. It is an online process that leads to you getting your visa
5. We would like the logo to be clever, smart and innovative in that we use the letters to mean something
6. Different tag-lines will be used with the logo. For example: "One step at a time", "Partner migration made easy"
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
1. Logo Design is to be abstract. Don't make it too literal or cheesy.
2. It needs to be smart, clean and easy to understand. It will be used by professionals, not a craft shop.
3. "OPV" should be used by itself without the need to use "Online Partner Visa" with OPV
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
Please refer for colours and style of logo:
http://www.pinterest.com/kpatton956/opv-logo-style-and-design/
- 9 vuotta sitten
baiticheramzi19
- 9 vuotta sitten
hello sir, please check #34 and any feedback, thanks
- 9 vuotta sitten
Kilpailun järjestäjä
- 9 vuotta sitten
The main concepts that our logo should reflect are:
1. Visa
2. Love
3. Two People
4. Future

Also, "bring together", "travel" and "OPV as a bridge or catalyst or path or road."
- 9 vuotta sitten
creativeartist06
- 9 vuotta sitten
Attached my Logo
- 9 vuotta sitten