Identity for Business of Building
o The target audience are professionals belonging to the infrastructure development occupatipn. o The logo juxtaposed by the company name has two 'B's inscribed in it, which are the initials of the company. Apart from this, one can find two 'B' s in the logo, from any desired veiwing angle. This witty aspect tells the clientèle that the company provides a 360° perspective. o The logo has been fabricated with the green and blue colors. Both these colors are tending toward the greater environmental aspect. As is important for any large company. Also these colors are very positive one's o The small circles inscribed within the B, are meant to show that the company has a scope, a standalone veiw of the business. It tells the audience that the company has a unique perspective of the business at hand.