Design a logo and packaging background image for a wholesome food company

  • Tila: Closed
  • Palkinto: $275
  • Vastaanotetut työt: 36
  • Voittaja: donajolote

Kilpailun tehtävänanto

La Table en Bois (translation: The Wooden Table) specializes in wholesome food for all: ready-made meals using fresh ingredients sourced mostly from local, organic farmers. We take special precautions to ensure our kitchen is entirely free from the most common food allergies (including gluten free) so everyone can gather around the table and feast in comfort.

We are looking for two products; a logo and attractive packaging. We sell frozen meals with clear covers (so the product is visible) and we would like some visual representation/background (either a sticker or a cardboard covering) upon which we can add any additional product information.

The core brand values include:
-authenticity (a back to basics of delicious real home-made style food without the chemicals and preservatives associated with convenience foods),
-integrity (delivering on our promise to consumers),
-convenience (simplifying people's lives), and
-caring (about the community, people’s health, and the environment).

-We want a unique and original logo design that is print and web-use ready. Take a quick scan of food and health products and you will see some very common themes (such as using forks and trees) to avoid. We will need the original vector graphics files (photoshop/illustrator etc.) to allow the logo to be scaled later as required.
-Being a startup, we have not fixed much in the way of branding/colours, etc. We would like prototype examples in different colour schemes/themes (web colours only). The colours/themes used in the logo will be used throughout the company’s design products, so it's important that it's thought through carefully.
-Examples of how additional information could be placed on the background will be needed. i.e. either an unbusy background so the words can be super-imposed or busier background with a white window on which other info can be added. Again we will need the original vector graphics files to adapt to products.
-Successful & satisfactory completion of this project could lead to further design work projects being commissioned.
-The font that we are using is OptiScript Condensed. We originally anticipated that the logo would use this same font, but we are open to other possibilities so long as it is well complemented by this font.
-While the logo must of course include a vectorial image, it could conceivably include a more detailed version of itself for particular uses, such as on the packaging itself.

Suositellut taidot

Työnantajan palaute

“Donajolote was a pleasure to work with. He was creative, quick to integrate feedback and he provided a great design. I plan on working with him again! ”

Profiilikuva TEBpaul, Canada.

Julkinen selvennystaulu

  • eddesignswork
    • 3 vuotta sitten

    #39 Please thanks...

    • 3 vuotta sitten
  • donajolote
    • 3 vuotta sitten

    As promissed, a wood verision of the log in #11 . I defietely think it looks more gender neutral and also looks pretty realistic, considering it is a vector design. What do you think?

    • 3 vuotta sitten
  • petariliev
    • 3 vuotta sitten

    Please check #9 and #10 .Thanks

    • 3 vuotta sitten
    • 3 vuotta sitten

    Please check #8 Thanks

    • 3 vuotta sitten
  • TEBpaul
    Kilpailun järjestäjä
    • 3 vuotta sitten

    A couple general comments for everyone. Please don't be afraid to work with wood themes, as I've been wondering how that could be incorporated well into a vectorial image. Also, a few people have posted with this pale green colour, which I would like to avoid because I find it too commonly used for health food packaging.

    • 3 vuotta sitten

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