Dairy Brand Logo & Identity Design - 08/04/2026 07:11 EDT
- Tila: Closed
- Palkinto: ₹8500
- Vastaanotetut työt: 34
- Voittaja: DesignsByAyeshaK
Kilpailun tehtävänanto
Project Title
Strategic Logo & Identity Design – Ankuraam Dairy Foods
Strictly No AI image submission.
About the Brand
Ankuraam Dairy Foods is a large-scale, high-quality dairy food production located in Karnataka, India.
This is not a boutique or artisanal project. It is a structured, organic agricultural and dairy products manufacturer.
Significant infrastructure and farm scale
Modern processing and supply chain infrastructure
Expert veterinary and dairy management
Integrated production and packaging facilities
Long-term global positioning
Our ambition is to establish Ankuraam as a reference brand in premium, pure organic dairy. We are building a long-term brand designed to endure internationally.
Scope of Work
We are seeking a strategic, minimalist, internationally credible logo system. This is not simply a graphic exercise.
We are looking for a designer who understands:
Brand architecture
Premium positioning
Typographic hierarchy
International visual language
The logo must communicate:
Purity
Structure
Precision
Authority
Quiet confidence
Quality
What We Explicitly Do NOT Want:
Leaf or plant motifs
Clipart-style cows or generic milk splashes
Vintage badges
Rustic or “artisanal” aesthetics
Overly decorative typography
Trend-based or social-media-style logos
This is a long-term institutional brand.
Name to Be Used:
ANKURAAM
We are open to:
Pure typographic solutions
Refined monograms
Extremely subtle structural symbols
High-contrast, 2D continuous line art (e.g., an abstract, continuous line cow or pure dairy motif)
Minimalism, simple colors, and proportion are key.
Submission Requirements
To be considered, proposals must include:
Primary logo presentation
Black & white version
Clear explanation of the design rationale (conceptual reasoning)
Basic mockup application (business card or letterhead preview)
Submissions without conceptual explanation will not be considered.
Brand Tone
It must feel:
Timeless.
Understated.
Confident.
International.
Not loud. Not decorative. Not seasonal.
Extended Deliverables (Included in Prize)
To ensure a cohesive brand rollout across all physical and digital touchpoints, the selected winning designer will also develop the following as part of the awarded prize:
Corporate Stationery: Business cards, Envelope, Letterhead, Corporate profile cover.
Product Packaging: Premium label and package design for two primary products, maintaining the minimalist brand identity:
Paneer (Vacuum-sealed packaging and/or outer carton).
Ghee (Glass bottle/jar label and cap seal).
Marketing & Advertising Assets: Brand Campaign Posters (2 variations, communicating premium quality and scale), Digital Marketing Templates (A unified grid/layout framework for social media and web announcements).
Physical Infrastructure & Fleet: Fleet Graphics / Transport Truck Livery (Clean, highly visible branding adapted for large commercial milk transport vehicles).
These deliverables are included in the total contest award and form a mandatory part of the final project scope.
Final Files Required (Standard Handover Package)
The winning designer must provide a complete, well-organized final handoff package. This must include all assets categorized by format, color profile, and layout variation.
1. Primary Logo & Identity Files (Vector & Source):
AI (Adobe Illustrator): The fully editable master source file.
EPS: Industry-standard vector file for professional printing and large-scale manufacturing (e.g., truck livery, signage).
SVG: Scalable vector graphics optimized for web and digital UI use.
PDF: High-resolution vector PDF for universal viewing and print submission.
2. Standard Image Files (Raster):
PNG: High-resolution files with transparent backgrounds (for web, presentations, and digital documents).
JPG / JPEG: High-resolution files with a solid white background.
3. Required Color Variations (Provided in all formats above):
Full Color: In both CMYK (for physical printing) and RGB (for digital screens).
Black / Monochrome: Solid black version for single-color printing.
White / Reversed: Solid white version on a transparent background (for use over dark backgrounds or photos).
Pantone (Optional but preferred): Specific PMS color codes for exact color matching in commercial printing.
4. Required Layout Variations:
Primary Logo: The standard lockup (usually horizontal).
Secondary Logo: The stacked or vertical version.
Brand Mark / Monogram: The icon or symbol standalone (without the company name).
Wordmark: The company name standalone (without the icon/symbol).
5. Extended Deliverables Files (Posters, Stationery, Fleet, Packaging):
Editable Source Files: AI, PSD, or INDD (InDesign) files for all business cards, letterheads, posters, packaging die-lines, labels, and truck banners.
Print-Ready PDFs: Configured with proper bleeds, crop marks, die-lines for packaging, and CMYK color profiles.
Visual Mockups: High-resolution 3D/digital mockups showing the Paneer and Ghee packaging concepts in realistic settings.
6. Brand Documentation:
Basic Brand Guidelines (PDF): A document detailing the exact color codes (HEX, RGB, CMYK), primary and secondary typography rules, minimum size requirements, and clear space rules.
Typography: The names of all fonts used and the font files themselves (if open-source/free) or direct links to purchase the commercial licenses.
We are selecting a designer capable of building a refined and internationally credible corporate identity system. We are looking for designers who understand international premium positioning and brand architecture.
We are not just creating a logo. We are defining the visual foundation of a premium dairy institution.
Good luck.
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