Create a CIGAR Line's Name & Branding Concept

  • Tila: Closed
  • Palkinto: $100
  • Vastaanotetut työt: 62
  • Voittaja: Aleshander

Kilpailun tehtävänanto

Create a naming scheme and brand concept for a line of cigars. I am not looking for logos or design work, but an overall concept for this line. Here are the details:

- The overall, existing cigar company is called 'Principle Cigars.'

- An existing line of cigars under the Principle brand is called the 'Aviator Series.' Within each series there are different cigars with different names.

- This project is to create the name and brand concept for an additional line of cigars that will exist next to the Aviator Series.

- I am not necessarily looking for a single cigar name, but a scheme for a series of cigars.

- I will look at any ideas, but here are my thoughts on what might work best:

- The concept needs to be serious, not playful.
- As you can see from the attached images of Aviator Series graphics, the designs are hard-core 1930s art deco. A concept very different than this for the new line might create confusion in brand identity.
- This company is based in Nashville, Tennessee. A southern-themed concept might work well also.
- Along the same lines, nothing about this design should seem modern or slick. A vintage feel/concept is very important.
- Perhaps a slightly different aviation or transportation theme would fit in well? Perhaps it would not be different enough.
- This new line might contain the same five or six different size cigars in different wrapper colors. So, you could have a Connecticut (light) Churchill, a Habano (medium) Churchill, and a Maduro (dark) Churchill, etc. I am just providing this information to help get you thinking, it is not a necessary structure to follow.
- Something with a feminine appeal might be a good idea.
- The slogan of the overall brand is "Some have plans, Few have Principles."

The most creative idea will win this contest regardless of whether or not it is actually used. Since a description of your concept in words is the best tool to convey your thoughts, please message with your ideas rather than simply posting an image of a name.

Good luck!

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Työnantajan palaute

“Thank you!”

Profiilikuva darrencioffi, United States.

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Julkinen selvennystaulu

  • kxrist
    kxrist
    • 4 vuotta sitten

    Thanks for rating!

    • 4 vuotta sitten
  • LeFed
    LeFed
    • 4 vuotta sitten

    What would it feels like, to taste a tradicional cigar from the "Woodcutter Series"?
    I'm thinking about some rustic cigars from the woods, strong but elegant, with their names on each box, acording to the taste.

    Names like:

    Hard Maple
    Sourwood
    Mugga
    Norway Spruce
    White pine
    Cedar
    Etc.

    And for the slogan,
    something about the the Woodcutter,
    who knows
    that each wood,
    tastes
    and burns,
    different.

    • 4 vuotta sitten
    1. LeFed
      LeFed
      • 4 vuotta sitten

      Sorry, i am new in this page.

      • 4 vuotta sitten

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